13 Reasons Video Marketing Works
Video marketing is a quickly becoming the most powerful medium for success in online marketing.
Take a look at the video marketing statistics I found at Digital Sherpa and you’ll quickly realize how valuable this strategy is for your online business…
1. 100 Million Internet Users Watch An Online Video Every Day!
2. One Third Of All Online Activity Is Spent Watching Video
3. Videos Increase People’s Understanding Of Your Product Or Service by 74%
4. 75% Of Users Visit The Marketer’s Website After Viewing a Video
5. 50% Of Users Watch Business Related Videos On YouTube Once a Week
6. 80% Of Internet Users Remember The Video Ads They Watch Online
7. 26% Of Internet Users Look For More Information After Viewing a Video Ad
8. Website Visitors Are 64% More Likely To Buy a Product On An Online Retail Site After Watching a Video
10. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
11. 80% Of Your Online Visitors Will Watch a Video, While Only 20 Percent Will Actually Read Content In Its Entirety
12. 90% Of User Say That Seeing a Video About a Product Is Helpful In The Decision Process
13. A Welcome Email That Includes a Link to a Video Receives An Increase Click-Through Rate By 96%
There are a lot more reasons, but I thought 13 was a good number. Okay, I know that facts & statistics are not what I’m supposed to use to get you to take action… but I’m a geek at heart!
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