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How to Use Personalized Video for Marketing

video marketing

Do Personalized Videos Work in Marketing Your Business?

One of the most effective ways to use personalized video for marketing is to promote a service or product. For example, a Vodafone video can be used to encourage viewers to upgrade their mobile plan. This type of personalized video shows that the company cares about its loyal customers. In this way, a brand can create a lasting impact with the right type of personalization.

video marketing camera rig

86% of marketing professionals use video as a marketing tool. Videos are consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Oberlo)

Personalized videos have been shown to improve customer relationships and drive sales. This type of video is made specifically for each recipient and has specific messaging and details geared toward that person’s interests.

These videos are highly personal and can take months to create. The results speak for themselves. And they are not just effective when you’re trying to reach a small number of people – they can be a powerful part of your integrated marketing strategy.

After you’ve created your personalized video, you’ll need to

  1. choose a suitable channel to distribute it and,
  2. decide on your target audience before starting your video campaign.

The general rule is to use videos where your audience is most likely to be, i.e. YouTube, Vimeo, or even Facebook. Another best practice is to embed your videos on relevant pages on your website.

The homepage and product pages are good places to embed videos. You can also use videos on FAQ pages for your products.

Personalized videos can be used as a valuable marketing tool. If you know the best social media channels to promote your videos on, then you’ll be able to use them to target the right people. Again, social media like Facebook and YouTube are great platforms for personal videos.

Video Is Effective… and here’s why

According to Wysowl, one of the worlds market leading explainer video companies:

  • Almost 93% of brands say they got new customers due to the videos posted on their social media accounts.
  • Nearly 61% of companies say that video content is a major part of their marketing plan.
  • In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos. (Invideo)
  • About 30% of sellers still consider video marketing strategy development more important than their website.
  • 86% of marketing professionals use video as a marketing tool. Videos are consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Oberlo)
  • The vast majority, 74%, say that videos have better numbers regarding ROI than simple static images.

Personalized Video for Marketing: What You Need To Know

  1. The Video Is Not About You, It Is About Them

A personalized video is designed for the viewer to absorb. This is different from a typical sales video where the message is focused on the salesman. In a personal video, the focus should be on the needs and wants of the viewer. The message should be about your needs and wants. The viewer must enter into the conversation as equals. Thus giving the viewer the feeling that this is not an ‘infomercial’ but a personal message.

  1. Let The Video Do The Talking

It is no good having a conversation where you only talk to your own ears. When the information is passed on, it has to be passed on in a form that can be recognized as information. So the video should include the text, the logo, and the icon.

  1. The Meta Data is Important

Not only should the video be designed in such a way so that the viewer knows what the video is about, but it is important that the metadata includes a URL, an email, and a phone number. The metadata should be placed along with the video and used to contact the marketer as well as pass on additional information. It is a good idea to include the phone number so that if the viewer gets the message on their home computer they still have a way to contact you.

  1. The Video Should Be Short And To The Point

Long videos are boring. Especially when it comes to a personal video style. The viewer should be able to get a sense of the message within a very short time. One of the best things about the personal video is that it can be brief and intense all at the same time. The viewer should get a sense of the message as well as have fun and interest in what is being said.

  1. As far as the software is concerned, it’s not as hard as it used to be.

To create your video, you have to go to the uploader and request a private video. After that, you only need to fill up the information and you are all set to go. In the uploading process, you only need to provide the title, short description, and tags.

Some of the best tags to use are funny, home, personal, free, funny, personal videos, etc. When the video gets circulated, you need to make sure that you add the tags along with the video. If you do not add the tags along with the video, then the search engines will not be able to see that you have the video.

Also, see: How To Use Video to Boost Online Profits

Creating Quality Videos With Smart Phones

creating quality videos with smart phones

If you’re just starting out creating personalized videos for marketing, investing in expensive equipment is not necessary if you have a modern smartphone.

Smartphones have come a long way in recent years, with their cameras becoming increasingly advanced. This means you can create professional-quality video content with your phone. In fact, many film professionals are even recommending smartphones for video content creation. And, almost everyone now has a phone. Regardless of the model you have, there are plenty of ways to make your smartphone’s camera work for you.

First, ensure that your phone’s camera has adequate lighting. If the surroundings are too dark, your video will end up with lots of pixelation. Smartphone cameras tend to struggle with low light, and without proper lighting, your videos will be of poor quality.

Try to find a sunny location where you can get some natural light. If you can’t find a suitable location outdoors, you can consider investing in some inexpensive studio lights. The goal is to make the subject stand out.

When shooting, aim to make use of both natural and artificial lighting. You should also use tripods and stabilizers to hold your phone steady.

Below is an example of the Movo iVlogger Vlogging Kit for iPhone – Lightning Compatible Video Vlog Kit – Accessories: Phone Tripod, Phone Mount, LED Light, and Shotgun Microphone – for YouTube Starter Kit or iPhone Vlogging Kit, which is perfect to get started.

Go here to learn more about smartphonerigs.

If you have an AV jack on your phone, you can use an external microphone to get clearer audio. Otherwise, you can use your hand to cover the microphone on your phone to reduce background noise. Moreover, you should shoot the video in a quiet location or indoors, as ambient noise can affect the audio quality.

Once you have captured your video, you can edit it to enhance it and make it more appealing. Many smartphones offer great video features, including slow motion and time-lapse. Slow motion uses a higher frame rate to create a slower-than-real-time look, whereas time-lapse captures the action at a lower frame rate. Using these tools together can produce a compelling video.

Video making is an art and requires expertise. You’ll need to master a few tricks to make quality videos. First of all, you need to know how to use your camera properly. Your camera should be set up to record 4K or 1080P HD videos. Second, you must know the different angles and positions you need to use to create a professional-looking video.

Thirdly, you should know the resolution of your smartphone. Many new smartphones are capable of recording videos in 4K resolution at 60 frames per second. Keep in mind that these videos will take up about four times the storage space of an HD video. But if you’re just a beginner, you should stick to HD for now.

Bob Coleman

Bob Coleman is the owner and creator of Bob Coleman Recommends. He is also the principal at Rhema Web Marketing, an SEO/Social Media Marketing firm that helps small businesses get results online.

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