Do WordPress Pings Really Get You Instant Traffic?

WordPress pings let search engines and other websites know, that you have new or revised content on your website. But will it get you more traffic?
WordPress Ping

How Pinging Can Increase Traffic

Pinging is a technique that has been used for years to alert the search engines of new content published to your WordPress website. But the question is, does it work when it comes to increasing website traffic.

We’ll explore what pinging is, how it works, and is it effective in this article which was originally published here, http://www.trafficgenerationcafe.com/wordpress-ping-list-2012/

WordPress Pings

bet you’ve landed on this page searching for answers about WordPress pings, possibly (secretly?) hoping it just might be the golden ticket to your blog being discovered and loved by the world. Learn more about wordpress hosting for single sites at the link.

Well, maybe not quite so dramatic, but nonetheless…

Let me ask you this: have you noticed yet how hard it is to find any current information about WordPress pings?

And the information that IS out there… might actually put all kinds of wrong ideas into that pretty head of yours!

It might even tell you that if you use a lengthy list of ping services, your blog will get TRAFFIC. Tons of it, no doubt.

<a moment of silence>

Really? Traffic falling from Heavens like manna?…

<I bet you already know where I am going with this>

If getting website traffic was as easy as a ping, Traffic Generation Café wouldn’t be here. Yet here I am, still blogging about traffic since 2011…

So let’s cut through the hogwash and find out:

  • what is a ping?
  • what does it do?
  • how many services do you really need to ping?
  • how does it affect your SEO (if at all)?

NOTE (and disclosure of sorts)

I really believe that pinging is NOT something you should concern yourself with. It’s just non-essential to your online presence.

There are better, more productive, AND traffic-driving ways to let the search engines know you’ve got fresh content.

So forgive me for treating the subject with a bit of impatience.

However, since you, my dear Reader, are searching for answers, I’ll do my best to give them to you. Yes, I am pretty sweet that way… ?

What is WordPress ping?

A “ping” is actually a term that relates to a test to find out how fast a data signal can travel from one place to another.

Pinging sends a “packet” of electronic data to a specific IP address and “waits” for an electronic signal/tone that’s known as a “pong.” (source)

And no, no relationship to ping pong…

By the way, the word ‘ping’ came from the sound that a submarine’s sonar makes when it bounces off physical objects underwater.

Where does WordPress ping come from?

What Is a WordPress Ping?

In WordPress terms:

A ping is a “this site has new content” notification that invites search engine bots to visit your blog.

Within the WordPress interface, “ping” could also be used to refer to Pingbacks and Trackbacks.

When you ‘ping’ a blog post, what you are really hoping for is:

  1. to notify sites that display blogrolls that you’ve got new content to be displayed in those blogrolls for the world to see and bring you traffic. (A-HA!… that’s where the whole ‘traffic’ part comes from!)
  2. to notify blog indexing sites (like Technorati) that you’ve got new content so that they could list it… somewhere… on their site and bring you traffic. (more traffic!)
  3. to notify search engines (let’s face it, you mean ‘Google’) that you have new content to crawl, index, and list in their search engine page results (SERPs).

Let’s take that apart for a moment…

Blogrolls drive traffic?

Here’s an excerpt from the WordPress Codex page about pings:

Blogrolling scripts like blogrolling.com and WordPress check update services to see if you’ve updated and then shows it on everyone’s site — usually by moving you to the top of people’s blogrolling list or putting a recently updated indicator by your link.

Problem is… blogrolling.com no longer exists and… when was the last time you saw a blogroll displayed on anyone’s site?

(By the way, if you HAVE recently seen one of those, send them the link to this post and tell them to get rid of the dang thing!)

So blogrolls as a reason to ping your blog is out and, sadly, website traffic from blogrolls is out too.

Do blog indexing sites drive traffic?

The biggest and most famous one of those would be Technorati.

Everyone knows Technorati, right? Even that official WordPress Codex page mentions Technorati as one of the services they ping… (just goes to show how outdated that page is!)

Trouble is… Technorati is not longer the Technorati it used to be. It’s now Technorati the advertising platform.

After a half-decade of helping blogs and self-published websites gain exposure, Technorati took the natural step of helping those same types of websites earn revenue through an advertising platform launched in 2008.

Are there any other blog indexing sites that still exist?

Yes. Alltop comes to mind.

Alltop is a good example of a blog indexing site: a bunch of links from various blogs on various topics.

Out of curiosity (and nerdiness, of course!), let’s take a look at Alltop traffic sources using SEMrush.com, my hands-down favorite SEO and marketing intelligence tool.

Where does traffic come from for alltop pinging service

You can see the page for yourself here.

Wow, look at how sharply Alltop traffic has dropped since last month; they’ve managed to lose nearly half of it! Hit by Google Penguin? It’s a possibility…

On the other hand, it always seems like Alltop promotion lays squarely on the shoulders of ONE person – Guy Kawasaki, Alltop co-founder, as well as the creator of Canva.

Looks like Guy is running out of steam…

Anyhoo… I digress.

Just trust me on this one – you won’t be getting any traffic from blog indexing websites.

That boat has sailed like a decade ago.

What to do to ACTUALLY drive traffic to your site?

…besides reading Traffic Generation Café?

Reading and DOING what you read about at Traffic Generation Café.

Like Kurt Frankenberg did and, as a result, increased his traffic 89% in 28 days.

Here are some good reads to start (or continue) mastering your traffic generation:

How to Increase Website Traffic One Perfect Bite at a Time

Social Media Traffic 101: How to REALLY Get Traffic from Social Media

Increase Website Traffic: The Ultimate Blueprint to More Profitable Web Traffic

Promote Your Blog: 10 Steps to Ultimate Blog Promotion [My Personal Cheat Sheet]

And some shorter, more bite-sized Traffic Hacks:

How to Turn a Blog Post into a Video in 5 Minutes [Traffic Hack]

Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

How to Get Links and Traffic from Flickr [#TrafficHack]

Good stuff? ?

Could pinging possibly help with search engine rankings?

Um… NO.

Could pinging help the search engine bots discover your content? A-ha… now we are on the right track.

What we are really talking about here is crawling and indexing.

You can learn more about how Google works here, but let me briefly tell you what Googlebot is and the difference between indexing and crawling.

Googlebot is Google’s web crawling bot (sometimes called a “spider”).

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

Indexing is the processing of the information gathered by Googlebot during crawling. Google adds pages to their searchable indexes.

Thus pinging you new or freshly updated content could, in fact, invite Googlebot to crawl it.

However, pinging is far not the most effective way to get Google to crawl and index your site.

Here’s what I’d rather see you do.

1. Add a sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Do you have to have a sitemap?

According to Google, not really.

However:

If your site’s pages are properly linked, our web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site.

Can’t help but mention Casey Henry’s experiment in which he set to find out whether a sitemap can boost search rankings.

The results blew him away.

When he installed the Google XML sitemaps generator (a free WP plugin) on a client’s website, it took an average of 14 minutes for Google to index new pages.

Does sitemap affect crawling?

That was way, way, waaaaaay down from 1,375 minutes it took before he installed the sitemaps generator!

Does sitemap affect crawling?

Creating a sitemap is easy. You just let a plugin do all the creating.

Use either Google XML sitemaps generator or, if you have Yoast SEO already installed on your site (or thinking of installing it), use its built-in sitemap functionality.

2. Share your post on social media

It’s simple: Googlebot discovers sites by following links from page to page.

When you share your content on bot-infested social media, the bots will follow your link from that page (your social media share) to your blog post page.

Needless to say, unlike traffic from blogrolls or blog index sites, social media traffic does exist!

3. Pings may or may not help, but good to do anyway

Make sure you install Google Analytics tracking code on your site, as well as claim it in Google Search Console.

Also, contrary to many blog posts I’ve read, I don’t believe that using Fetch as Google function in Google Search Console will get Googlebot to crawl/index your site faster.

It’s meant to test if Google can crawl your web page, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot, and is useful for debugging crawl issues on your site.

My WordPress Ping Services List

Back to the world of ‘to ping or not to ping.’

By default, WordPress pings one service called Pingo-matic; that service will in turn ping others.

Why Ping-o-matic?

Because it’s owned and run by the WordPress Foundation, a charitable organization founded by Matt Mullenweg, founder of WordPress and current CEO of Automattic.

I’d say Matt knows what he’s doing when it comes down to WordPress… wouldn’t you?

Boom! There you go. Done.

I officially declare that Ping-O-Matic is the only update service your blog needs.

All you need to do is to go to Settings > Writing > Update Services to make sure http://rpc.pingomatic.com is the only update service listed there.

How to update pinging services in WordPress

And just in case you still insist on holding onto that huge list of update services of yours (or more like another blogger’s list you’ve copied, trusting them to know what they are doing… really?), read on.

Too Much Pinging Could Cost Google Rankings?

Back in the day when a crappy backlink seemed to be better than no backlink at all, we had mile-long lists of update services we just had to ping.

These days, that (let’s face it) shady tactic could be outright damaging to your site.

Take a look at what Glen Allsopp wrote in one of his ViperChill.com posts after he had sent out a tweet concerning his lower than expected search engine rankings:

“I received a personal reply from Google’s head of web-spam, Matt (Cutts), who asked me if, when a blog post goes live, I ping certain services

Though I wasn’t pinging the services Matt asked me about, I was pinging a few with a foreign domain extension that he had mentioned and a lot of others, so I decided to remove all but a couple of them from my list.

A few days later and my rankings were back where they should be.

How crazy is it that some behind the scenes WordPress setting was costing me search rankings for my own brand name?”

So… while I wouldn’t worry too much about pinging too little, pinging too much could potentially be a problem.

Could You Be Pinged as a Spammer?

There’s one more thing about pinging too much.

WordPress.org pings update services like Ping-O-Matic EVERY time a post is edited.

Do you like to edit your posts ruthlessly like I do – even way after they’ve been published?

Our relentless editing could result in excessive pinging.

There are plenty of disagreements on the issue.

However, let’s be reasonable here.

Have you ever heard of any site penalized by Google or any other search engine for excessive pinging? Neither have I.

But if you are a “better safe than sorry” kind of person, installing a ping-controlling plugin like WordPress Ping Optimizer will give you peace of mind. That’s what I’ve done.

The post Could a WordPress Ping Really Get You Instant Traffic? appeared first on Traffic Generation Café.

 

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5 Things to Do If You Want to Fail at Online Business

Content Source https://smartblogger.com/online-business-failure/

Strange feeling, isn’t it?

Both exciting and terrifying at the same time.

But that’s what it’s like, starting an online business.

On the one hand, you know you were meant to do more with your life than being stuck in a job you hate.

On the other, starting a new business is risky — and the thought of failing and crawling to your boss to beg for your old job back paralyzes you with fear.

You yearn to take control of your destiny and see where your passion leads you. But passion is not enough, and you know it. To make it work, you need to create a source of self-sustaining income.

For most people, though, starting a business doesn’t sound like fun. At least not compared to “following your dream.”

But if you really want to gain your freedom while making your mark on the world, you have to make the leap. You have to start your online business.

And honestly, you couldn’t have picked a better time to do it. The Online Revolution is here and in full swing, ready to scoop courageous entrepreneurs into its warm, multi-billion-dollar embrace.

And that’s frickin’ exhilarating!

But the possibility of embarrassing, crippling failure is still very real.

So what’s a would-be online entrepreneur to do?

If You’re Not Scared Witless, You’re Probably Being Reckless

Let’s be honest, the insane number of moving parts required for a successful online business are intimidating enough to make even the most determined entrepreneur freeze like a deer in the headlights.

Getting started feels like jumping on a merry-go-round that’s spinning 1,000 miles per hour.

And that’s when the reality of failure sneaks in and threatens to smack that revolutionary opportunity right out of your hands.

But wait…

What about “taking action,” “failing fast” and “pivoting?” Aren’t they the true path to entrepreneurial success?

Well… kinda.  

Because there’s a huge difference between failing while doing something the right way, and failing because you jumped in unprepared for the challenges ahead.

Online Business Failure - Quote 1

Now, I know what you’re thinking.  Nobody can be 100% prepared for an uncertain journey like entrepreneurship. And you’re right.

But ironically, it’s our fear of failure that drives us to make some pretty silly mistakes.

In a mad dash to take action, make progress, and draw ourselves closer to the finish line, we forget, overlook, or flat-out ignore vital steps in the business building process.

Well, the good news is that many of the most common reasons why online businesses fail are completely avoidable — if you know what they are.

But here are five things to do if you’re still hell-bent on failure (and some practical advice for dodging each bullet just in case you aren’t):

#1 Create a Horrific Franken-Strategy

It seems like someone launches a new tactic, strategy or business model every week — if not every day.

The outcomes they promise are so tempting that it’s damn near impossible to resist trying them.

I mean, how can you turn your back on strategies that offer to “10x” your content, traffic, profits, and email list?

Here are just a few of the tantalizing offers that could drop into your inbox any week of the year:

  • Get 100,000 Instagram Followers
  • Get 10,000 email subs with Facebook ads
  • Build a 6-figure online course
  • Become a popular guest blogger

It never ends…

So you get scatterbrained and decide to try a little bit of everything. You take bits and pieces of powerful strategies and tactics from multiple mentors and coaches and blindly mix them together.

But in doing so, you inadvertently create a monster.  A monster that’s destined to wreak havoc and destroy your business, your time, and your pocketbook.

I like to call this monster a Franken-Strategy.

Here are some examples of what this powerful beast looks like:

  • As you work on growing your email list with guest blogging, you decide to take a shortcut and mix in a couple of quick Facebook ads.  And for good measure, you add a few Instagram marketing tactics.
  • As you work on building your blog traffic, you decide to try a little bit of everything: social media, random list building hacks, and what the heck… toss in some SEO stuff too.
  • As you work on getting your online coaching business off the ground, you decide to tinker with Pinterest marketing, and perhaps a webinar or two. While you’re at it, you stitch a few surveys to that bad boy.

The sneaky part about these crazy combos is you see popular online business gurus mixing it up all the time. And it seems to work great for them — after all, they’re gazillionaires.

Well, here are two problems with that:

  1. An effective strategy is put together a certain way for a reason. You usually can’t omit or change key steps without breaking it. (Otherwise, it wouldn’t be a strategy, just a collection of ideas.)
  2. You know those experts you follow? Yeah, they’re pros at this strategy mixing stuff. They probably tried it the “pure” way initially, tweaking it based on their results to make it work even better for them.

Sure, you’re a pro at being a life coach, nutritionist, writer or something else, but those passion-based skills differ considerably compared to those required to run and market a business.

So resist the temptation to pick and choose your tactics like you just reached the front of the queue at an all-you-can-eat buffet.

Online Business Failure - Quote 2

Now at this stage, you might think:

Hey, it’s my business. I can do whatever I want!

And you’re right.

But what if doing whatever you want with your strategy stops you from getting what you actually want from your business?

I know it’s not easy to hear. But it’s true.

So pick a mentor with a strategy that feels doable for you — and stick to it. Give that one strategy a chance to shine on its own.

#2 Insist on Doing Every Damn Thing Yourself

We’ve all been there. Your car needs servicing, so you decide to train as an auto mechanic and do the work yourself.

Except, of course, you don’t.

But that’s the approach many people take to key tasks in their online businesses.

When our business requires a specialist’s skill, we’ll happily spend hundreds of hours immersed in “how to” posts — or thousands of dollars on books and courses.

But if I’ve learned anything from my four failed online businesses it’s this:

You can’t do it all and expect to keep your head above water.

Tackling every aspect of your business all by yourself simply will not work.

Now, what about you? Do you recognize any of these business-crushing mistakes:

  • You bury yourself in tutorials and knowledge bases for months so you can customize a complicated WordPress plugin or theme instead of using a more user-friendly theme that works right out of the box.
  • You need some compelling copy for your website so you decide to spend $2K on a 3-month master copywriting course instead of hiring a copywriter who can complete it in a week for half the cost (or less).
  • You want better Google rankings, so you bust your brain trying to apply complicated SEO tactics to your blog posts instead of hiring an agency to do it for you.
  • You waste time trying to personally handle administrative tasks like basic customer support emails instead of hiring a VA to assist you.

The list goes on and on…

Here Are 3 Common Reasons You Try to Do Everything Yourself:

1) Control

You not only want it done the right way,  but you also want it done your way. You believe depending on someone else to help you only adds more risk to the equation.

However, having the ability to attend to every single task for your business is not only an illusion; it’s impossible. There simply isn’t enough time or energy to play a significant role in every aspect of your business.

At some point, every successful entrepreneur has to let go of some of the reins and delegate responsibilities to others. If you can’t, you’ll never scale your business.

2) Budget

Whether you truly lack the funds or you’re just a tightwad, the money isn’t there, and you can’t afford to pay anyone else to do the work for you.

It might be tough to accept, but most online businesses need an upfront investment, which means you may not be financially ready to start one yet.

However, if you have a small budget, you can stretch it by compromising on certain things. For example: be satisfied with an out-of-the-box theme with no customizations, use a wordmark instead of a designed logo, and use free software and plugins.

3) Procrastination

It’s only natural to protect yourself from failure by attempting to prepare yourself for success. You don’t want to look like a fool, right? So you tell yourself that you need to learn this “one last thing… and then you’ll be ready to launch.

However, there’s no such thing as the right time to start. And delaying will not lessen any of the exposure or life changes that are holding you back.

Even though it’s scary as hell, you’ll likely discover that once you jump in, getting started and being exposed isn’t as bad as it seems.

Look, I Get It…

In the beginning, it may seem as though a new entrepreneur has to wear all the hats. But remember, you’re only one person, and you can’t assume the roles of CEO, marketing manager, content creator and customer service provider if you want to succeed.

Because if you think it’s tough to do everything in the beginning, it only gets worse as your business starts to take off.

So the next time you’re tempted to enroll in a $2,000 course or spend months learning a new skill or marketing technique, ask yourself if you could more wisely spend your time and money delegating tasks or making compromises while continuing to grow your business.

#3 Make It All About You (Even Though You Know You Shouldn’t)

Quick question: Who should be the focus of your blog and online business: you, or your audience?

Your likely response: “My audience. Duh!!”

“Is this a joke? Am I being punked?”

I mean, every smart blogger knows this. It’s Blogging 101, right?

The funny thing is, when the time comes to develop and execute their business’s content and design, I have yet to find a single freelancer or entrepreneur who doesn’t buck against this advice. They always let their personal preferences and hunches take center stage.

Even stranger: when I confront them, attempting to educate and warn them of the perils, they admit that many of their choices cater more to themselves than their audience, brand, conversions or their business.

It’s like warning someone that a hot stove will burn them, and their response is “Oh I know that, but I’m gonna touch it anyway. Thanks!”

My point?

You know your business should focus unwaveringly on your audience. You hear it all the time.

You get it. But you don’t practice it.

So why is that?

Well, building your business to cater to other people is a painful and counter-intuitive process. After all, it’s your business, and you want it to represent you and your knowledge.

You want to look at your site and see a reflection of yourself. Something friends and family will say “Oh, that’s totally you.”

The problem is — none of that matters.

What does matter is what your audience expects to see. And even more importantly, that your audience sees a reflection of themselves — not you.

The first step is to stop thinking of your online business as a personal project. It’s not a scrapbooking session. And it’s not a mysterious bottom-of-the-pantry casserole either.

Online Business Failure - Quote 3

Instead, think of it for what it is:

It’s a business designed for a specific audience.

Here’s a case in point:

A food blogger creates a site that looks like a food blog. And even though she doesn’t like how most food blogs look, she goes with it because it works… it’s what her audience expects to see. And she also has content and recipes that her audience craves. Not just a collection of what she likes (or even worse — what she thinks her audience should like).

There’s a reason why Mexican restaurants look like Mexican restaurants and serve Mexican food. There’s a reason why social media sites look like social media sites and offer social interaction tools. There’s a reason why minimalist blogs look minimal and offer minimalist content.

And that reason is: that’s what the audience expects and wants.

Don’t get me wrong. I strongly encourage you to apply your own personal twist in your writing and design. But if you twist too far, so much so that your audience can’t recognize their expectations in your offer, you’ll break your business for sure.

If you’re struggling with design, pick a proven template or hire a designer with a track record in your niche. Not sure which of several options works best? Ask your audience. It doesn’t matter which you prefer. (But try telling your ego that.)

As for content, you already know the answer:

  • Do your research (e.g., blog comments, forums, social media).
  • Pick topics your audience craves (not just ones you find interesting).
  • Engage with your readers and use their feedback to refine your focus.

Always keep your sights on your audience and don’t let those self-centered choices get in the way.

Because you must wrap your head around this:

Your audience doesn’t care about you. They only care what you can do for them.

Fail to make that connection, and you’ll fail to deliver what they want.

And that means your business will fail.

Every time.

#4 Try to Be a Second-Rate Someone Else

You’re smart. You know that the quickest way to building an online business is to tap into the wealth spring of a profitable market that already exists.

And let’s face it, the best sign of a healthy market is that other businesses are already thriving there.

In fact, some of those businesses are probably your role models — influential bloggers with hordes of raving fans and an enviable online empire full of million-dollar products.

Talk about a proven market!

But while it’s only natural to aspire to a similar level of success, there’s a real danger in copying your role models too closely. You’ll end up creating a “me too” business, one that fails to differentiate itself from the others already established in the market.

Let’s say you’re a huge fan of Jon Morrow. So you decide to target the same audience as Jon. You try to write headlines like Jon. You do your best to tell stories like Jon. You even imagine creating products like Jon.

But the thing is, you’re not Jon. Try as you might, you’ll always be a pale imitation.

So you have to ask yourself: why would readers who resonate with Jon’s content and style read your blog instead of — or even as well as — his?

In other words, why would anyone choose the imitation when they can have the original?

Online Business Failure - Quote 4

Of course, that’s not to say you couldn’t build a blog as popular as Jon’s, but you’ll never be able to out-Jon, Jon. So if you want to appeal to the same audience, you need to do it in a different way.

But let’s say you want to appeal to an entirely different audience. Let’s say you want to be the Jon Morrow of technology, parenting or even… interior design?

Well then, my friend, you could be onto something. Because then you have a differentiator. You’re bringing a distinctive blogging and online business style into a niche where it doesn’t exist yet.

(Just better hope Jon doesn’t start blogging on those topics!)

So never forget that you need a strong differentiator. Something about you, your business or your product that sets you apart.

In other words, you need a strong answer to the question:

“Why would people read my blog and buy my product or service instead of the already established alternatives?”

But how can you do that?

The possibilities are numerous, however, here are few ways to stand out in a sea of sameness:

  1. Have a strong attitude. Take a stand for your worldview… and don’t ever back down. You don’t have to name names and call people out. Rather, you can pick a fight with the status quo. Be bold. Be daring. Yell it from the rooftops!
  2. Pick a different format. If your role models tend to publish long-form blog posts, then try publishing in a video or audio format. If your niche is already swamped with good content, become a curator instead of a creator (just as Brian Clark did with his Further newsletter).
  3. Revitalize a classic. Find a tired method, strategy or mindset that still works and give it a useful upgrade. Seth Godin did this with his book Purple Cow. He took the classic teaching of developing a unique selling proposition (USP) and gave it a modern-day upgrade. What if you applied minimalism to parenting? Or the 80/20 rule to career development?

Next time you’re tempted to follow your heroes too closely, just ask yourself what kind of entrepreneur you want to be: a passable forgery or a true artist?

#5 Refuse to Make Real Sacrifices

You see it on every online course sales page, launch email, and money-back guarantee. Like the big list of side-effects at the end of a drug commercial, it’s always there. You can’t miss it.

“You gotta put in the work. If you aren’t willing to put forth an honest effort, then this course is not for you.”

It’s become such a common statement that you tend to blaze right past it while thinking “Yeah, Yeah, I get it. I’ll do the work. Now where’s the damn buy button?”

But here’s the thing…

Nobody tells you what “putting in the work” actually means.

Well I’m going to expose that sneaky little phrase for what it really means:

You must be willing to make sacrifices.

Building a business takes time, money, and energy. If you’re serious, then something must give. Extra time doesn’t just magically appear the moment you hand over your PayPal details.

No successful business owner got where she is without making numerous sacrifices in exchange (at least at first).

Here are the kinds of sacrifices I’m talking about:

  • Watching less TV (and that includes the latest must-see Netflix series)
  • Giving up on some of your hobbies
  • Working in the evenings & on the weekends (even if you don’t feel like it)
  • Declining invites from family and friends (and maybe getting into trouble for it)
  • Being less dedicated to your day job (which could affect your offline career)

Look, your sacrifices don’t have to be sudden and brutal — they can be methodical and gradual.

I’m not asking you to abandon your family, destroy your career, reject all forms of enjoyment, and become a maniacal, business-obsessed hermit.

However, you must take a long, hard look at what you do with your time. And figure out how you’re going to make room for your business.

Some people find it helpful to write down daily routines over the course of a week. Be honest and specific. Make a list of everything you spend time doing, as well as how much time it takes. Then go through your time inventory and make as many cuts and adjustments as you need.

For each item ask: is this more important than getting my online business off the ground? If not, consider cutting it.

Others find it easier to make sacrifices on the fly. They decide from week to week as their business commitments fluctuate.

And a few brave souls take huge plunges like quitting their day jobs. That way they’re forced to make their business a top priority. It’s a high-risk strategy but for certain people the lack of a safety net is the best motivator they know.

I can’t tell you exactly what to sacrifice. It’s up to you to decide what to cut and how much.

But I can tell you that without sacrifices, without shifting your priorities, you’ll never create the business of your dreams.

Online Business Failure - Quote 5

Stop Inviting Failure and Get on the Path to Success

Starting an online business is risky, no doubt about it.

And going into something feeling like the deck is already stacked against you is discouraging, even downright depressing.

But not all risks are created equal. In practice, you can slash the chances of your business flopping by opening your eyes to how and where failure most often occurs.

So study the lessons above and make sure you’re not cruising towards failure along one of these misguided paths.

Will this insure you completely from defeat? Of course not.

But armed with a knowledge of the most common pitfalls, I have a feeling you’re not going to let that stop you.

Because even though you know that the road to online success is paved with a million failed dreams, there’s something special about us entrepreneurs.

Despite improbable odds, immeasurable fear, and the toughest of sacrifices, we refuse to be defeated.

And that’s the secret to it all:

When you’ve eliminated the risks you can control, you must dive in and start clearing a path to success. And if you hit a road bump or make a mistake, brush yourself off, learn something useful from it… and then pick your ass back up for another round.

Because that’s what real entrepreneurs do.

So, are you ready to make that leap?

About the Author: Blaine Wilkerson helps scatterbrained entrepreneurs launch their online businesses. Grab your free cheat sheet of the most reliable tools every online business needs here.

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