How To Use Video To Build Your List

Use Video To Increase Click-Through Rates and more…

More and more video is appearing online – both personal videos people share with friends and videos marketers are using to sell their products, build traffic to their websites, as products themselves, and to build their lists.

The infographic below tells the story…


When you talk about using video for list-building, most people immediately think of offering downloadable videos as bait to get people to opt-in – and that’s a very good use of video.  But there’s an even better way to use video for building your list – Video Squeeze Pages!

Watch This An Example Of An AWESOME Opt-In Video

The results from video opt-in pages are extremely encouraging – marketers are reporting much higher opt-in rates with video squeeze pages than the standard HTML pages that were there before. And that’s not really surprising if you think about life in the offline world.

It’s human nature that we prefer doing business with people we know, as opposed to big, faceless corporations. You like dealing with Bob the grocer, Mary the hairdresser, Donna the newspaper girl and Billy the pool boy. But what emotion is called up by thinking about the government, the banks, the telephone and cable companies or an oil company? Which of those two groups would you rather your money was going to?

The same will most likely prove to be the case online, based on the results being achieved from video. When you do a quick video inviting people to sign up and telling them about your offer or your incentive, they’re doing business with YOU – a real, live human being they can probably relate to, as opposed to a big faceless website.

You’ve been to a number of the huge websites – from corporate sites to the search engines. Feel any emotional attachments to them? Would you care if they disappeared tomorrow and were replaced by another? Would you even notice?

But if you frequent a marketer’s site, one that presents themselves in videos for you, the connection is stronger. Not as strong as if you’d met them in person, perhaps, but MUCH more so than a corporate site.

And THAT’S the reason emerging for the fact that video squeeze pages get better results. And like anything in the realm of marketing, better results means more profit – and that more and more people will be following suit until the market is saturated – if that level CAN be reached online.

9 ways you can use video to build your opt-in lists.

  1. Add annotations to YouTube videos.
  2. Include a pitch to join your list at the end of every video
  3. Add links to YouTube video descriptions.
  4. Use software to add opt-in forms to your videos.
  5. Use video on landing pages/squeeze pages.
  6. Use video in your feature box.
  7. Use video for the format of your lead magnet.
  8. Use video in your social media updates.
  9. In your emails.

See more about  9 ways to build an email list with video here.

Nearly every month  there is a new software developed that makes using video marketing easier. Even if you’re camera shy, there are many ways to use video in your presentations; such as PowerPoint Screen Capture videos, Whiteboard Explainer videos, and even static images to tell your story with platforms like Animoto.


A Beginners Guide To Video Marketing

Of course, you’ll never realize the benefits of using video to build you list unless you take action. The truth is, it’s easier than ever to create video content thanks to Smartphones. With technology that you use every day, you can create a video for an opt-in page in minutes.

In a future post, I’ll be showing you step-by-step how I create simple videos for opt-in pages using my cell phone.

So, let me know what you think in the comments below. If you’re using video to build your list, how? If not, what’s stopping you from getting started?

Bob Coleman

Bob Coleman

Bob Coleman is the owner and creator of Bob Coleman Recommends. He is also the principal at Rhema Web Marketing, an SEO/Social Media Marketing firm that helps small businesses get results online.

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