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Back in 2012, I wrote about how video marketing was the “next big thing.” YouTube was dominating search results, and if you could upload a halfway-decent video with the right keywords, you could rank on page one of Google overnight. I even made a few simple videos with Animoto and a cheap digital camera— and they still pulled in traffic and leads years later.
Fast forward to today, and wow—video marketing has gone through a revolution. The basics (telling a story, offering value, building trust) are still the same, but the way we do it has changed completely. Let me walk you through what’s different, what’s the same, and how you—yes, even as a beginner—can use video to make money online in 2025.
Video Marketing Then vs. Now: What’s Changed Since 2012
Why Video Still Works
Even with all these changes, video is still the fastest way to build trust online. Think about it — would you rather read a wall of text from a stranger, or watch a 30-second clip where you can see and hear them? Video builds that “I know this person” feeling.
And here’s the kicker: you don’t need Hollywood production. A smartphone and a free editing app are enough. In fact, raw, authentic videos often outperform the polished ones.
How to Make Money with Video in 2025
Here are practical ways MMO newbies can jump in today:
- Affiliate Review Videos Share your honest experience with a product. Drop your affiliate link in the description or bio. Short, authentic clips beat long, boring reviews.
- Lead Generation Create videos that answer common questions, then point viewers to your email opt-in page. Build your list, then market to them.
- Local Business Videos Rank videos for small businesses in your area (restaurants, salons, contractors). Sell the leads or rent the video space.
- Digital Products & Courses Use videos to promote your own eBook, templates, or training. Short demo clips drive people straight to your sales page.
- Sponsorships & Partnerships Once you build a following, brands will pay you to feature their products.
Lessons Learned (From 2012 to Today)
When I started, I thought video was hard. I didn’t want to be on camera. I thought the tech would be expensive. But I pushed through—and those scrappy little videos opened doors I couldn’t imagine at the time.
Here’s my advice to you:
- Don’t wait until you feel ready. Hit record and learn as you go.
- Keep it short and engaging.
- Use AI tools to save time.
- Be real—authenticity sells better than perfection.
Final Word
Back in 2012, just making a video gave you an edge. Today, the space is more crowded, but the opportunity is bigger. With billions of people scrolling TikTok, Instagram, and YouTube every single day, there’s never been a better time to start.
If you’re brand new to making money online, video marketing is still your best shot at breaking through the noise. So grab your phone, jot down a few ideas, and record that first clip. Trust me—ten years from now, you’ll be glad you started today.
