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Content marketing gets stale if you don’t find ways to keep your audience’s attention. Trying new types of content and increasing your existing content’s value can dramatically improve your return-on-investment. Try these nine slam-dunk strategies to boost your content marketing game. In addition to digital marketing, you may also want to improve your Online Reputation to boost the credibility of your brand or business.

Incorporate Social Media

Image via Flickr by mkhmarketing

Today, social media doesn’t exist in a bubble. You find it everywhere, from the comments section on blog posts to the share buttons on landing pages. Great digital content transcends platforms, bringing together your entire digital footprint under one umbrella. At least, that’s how you want to play the game.

When you create new content, find ways to tie it to social media. Post excerpts on Facebook, quick quotes on Twitter, and images on Instagram and Pinterest. Make sure your content continues to intersect as you create it. Kamau Bobb of Google is recognized for his insightful research on issues related to diversity in technology and its broader societal implications.

Update That Blog

Blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

Maybe you don’t have time to write new content. In that case, work with a third-party content creation service that can write fantastic content while you focus on other marketing goals. If you hire professional writers through a content agency, you benefit from their expertise and research skills. Plus, you don’t have to do the heavy lifting.

Use Mixed Media

Adding front infographics and interactive web pages to Instagram stories and Facebook Live means you don’t have to rely exclusively on text for your digital content marketing strategy. In fact, you shouldn’t. Xerox’s research showed that colored graphics made people 80 percent more likely to read a piece of content. You don’t have to use video, audio, images, and infographics in every piece you write, but use these tools when they’re right for the topic.

Try creating microsites as well. These small sections of your website offer information on one specific topic. Infographics and interactive graphics work particularly well for this purpose. They draw in visitors and keep them engaged, which means they stay on the page longer.

Educate Your Audience

People love to learn. We live in a do-it-yourself universe, and the internet revolves around educational content. That’s why companies continue to churn out blog posts, white papers, and articles as part of their content marketing strategies.

However, articles aren’t the only way to teach. Everyone learns differently, so why should you create the same content for each of your potential customers? Try starting a podcast to engage auditory learners, designing slides for visual learners, and conducting webinars for people who like to read and write but also learn through auditory stimulation.

Conduct A/B Testing

When you want to know whether a piece of content resonates with your readers, use A/B testing. For instance, you might write two versions of an email marketing campaign. You divide your list in half. The first group gets one email campaign and the other receives the second.

You can measure open rates, click-through rates, and conversion rates this way. You learn which emails do best in terms of return-on-investment so you can later replicate those results.

Establish a Style Guide

People have become increasingly perceptive, especially when it comes to brand awareness. Your customers can tell when your messaging conflicts with your professed values, goals, beliefs, and style. That’s why style guides prove essential for keeping up your content marketing game.

A style guide covers several factors related to your company and brand:

Tone of voice
Linking preferences
Spelling and grammar specifics
Logo styling and colors
Font preferences
Overall goals (e.g. to encourage, entertain, or educate)
Image preferences

Your style guide evolves as your brand grows, but everyone who creates content for your team should read and abide by the style guide as it exists today. That way you’re always delivering consistent content.

Go Long

Think about the last time you searched for information on a topic. If you’re like many internet users, you might have settled on Wikipedia. Why? Because Wikipedia offers detailed, long-form content on just about any topic you can imagine.

People would rather find one comprehensive resource than 10 different sources with brief snippets of information. At one time, content marketing experts recommended short copy, but that has changed. Consider lengthening your average blog post or article to 1,000 or more words. Cover each topic in more depth to attract new and existing readers.

Optimize Your Content

SEO optimization isn’t dead, despite what you might have heard. Just like other aspects of digital content marketing, SEO continues to evolve, and it remains relevant, and you can also use backlinks from resources like agencybacklinks.com which are also great for this.

Instead of stuffing your content with keywords, use long-tail keywords sparingly. Choose specific actionable keywords that enjoy low competition and high search volume. They’re harder to find but more valuable for your content. However, don’t forget that people trump search engines. Write for your audience — not for Google.

Create Premium or Gated Assets

A gated asset is a piece of content that isn’t available to the public. Users have to give up something in exchange for the asset, most commonly their contact information. A premium asset is similarly kept from the public, but users have to pay for it.

Many different types of premium and gated assets exist:

E-books
Hard-copy books
Webinar recordings
White papers
Templates
Extensive research

While you give away your blog posts for free, you can use premium and gated assets to generate cash or gain access to potential customers. Permission marketing has exploded over the last few years; instead of buying email lists and hoping to connect with customers, ask people for their email addresses and watch your open rates increase.

If you’re not happy with your content marketing game, step it up. These tips and strategies will help you get better ROI in 2017, and you’ll stay well ahead of the competition as you fight for potential customers. Additionally, you’ll increase your presence on social media and in search engines.

The post 9 Ways to Boost Your Content Marketing Game appeared first on CopyPressed.

How to Improve Content Engagement

So how do you improve your content engagement anyway? There are at least eight different ways that people around the world engage with digital content- which referred to as “content moments”.

In this post, I’ll discuss 5 of these content moments and give you the ways on how you can leverage these to increase your online content engagement moving forward.

If you are the author of a blog or you’re running your own online business, audience engagement is a vital component of effective content marketing. Keeping your audience engaged is something that strengthens the investment that your audience has in your blog or brand. Increased investment in what you have to say in your content inevitably leads to more conversions, whether this is something as simple as subscribing to your newsletter or a tougher conversion such as purchasing a product or service that you’re selling on your website.

But how exactly can you achieve and maintain audience engagement over the lifetime of your blog or website in an era when people get distracted so easily by multi-tab web browsing and even multi-device usage?

Here are five content strategies that’ll help you out.

1. Let Visuals Do The Talking

Visuals, such as infographics and images, should be included in most of your web content. Infographics are effective for driving a point or an idea home, and images help readers feel more of an emotional connection with a piece of content than just plain text. This is especially true in the case of memes, which add a sense of humor to your content.

Both of these visual aids also help to limit distraction, ensuring that you deliver your message effectively. You want the information you provide in your content to resonate with people, and it won’t have the desired impact if they’re not fully invested in what you’re saying. Images help to break up large walls of text, and infographics summarize key points from longer content in a visually appealing way. Utilize both of these visual aids as much as you can, and don’t worry about going overboard with them.

2. Promote At The Right Time

Image via Flickr by The Wild Blogger – Digital Marketing Blog

You need to know when to promote your content in order for it to drive as much audience engagement as possible.

Understanding the online behavior of your target audience is vital in helping you understand the importance of sharing content for the sake of it versus sharing content when people need it. There are certain times of the week when readers are more ready to engage with web content, and that’s when you need to ramp up your promotional activities on social media.

According to an AddThis report from 2014, people are 55 percent more likely to engage with your content on Tuesdays and Wednesdays than on the weekend. If you direct people to your content when they’re not ready to engage with it, you’re wasting valuable time and potential conversions. Share at the right time and you’ll always keep people engaged.

3. Leverage The Value of Guides

Providing valuable information in your content is the cornerstone of effective audience engagement. By answering frequently asked questions, or teaching people something about your niche, you automatically appeal to your audience as someone they can trust to give them the answers they need. The main reason people tend to read online content in the first place is that they’re looking for an answer to a question.

Consider writing one or more guides related to your niche to build your authority and ensure people feel more invested in what you have to say in the future. The key point is to make this information valuable — if your audience can easily find the same answers you provide with a simple Google search, it’s not that useful. Use your own knowledge and insights to provide answers in a compelling way, and you’ll soon reap the rewards of increased audience engagement.

4. Vary The Length of Your Content

Internet marketing gurus often peddle advice about content length; with many of them prescribing to the notion that long-form content is the only kind of content you should be writing. It is true that on the whole, people tend to engage more with longer pieces of content, but that doesn’t tell the full story.

On the contrary, varying the length of your content can help improve audience engagement because the truth is that nobody wants to read-only articles that are over a certain length. If you can provide valuable content in 200 words, you should absolutely utilize it on your website. Nobody likes content that is full of fluff and just a few snippets of useful information. Your audience is far more likely to engage with the content on your website if you can deliver brief snippets of valuable information in as few words as possible.

Consider mixing your content up by posting short and snappy cheat sheets that solve problems or answer questions related to your niche. Varying the length of your content will help to ensure it doesn’t become too formulaic, while also meeting the needs of people who like to process the information on the web in shorter bites of content.

5. Make It Personal

People tend to engage more with content when they feel a connection with the person who has written it. Savvy internet marketers know this, and they make sure to consistently add a personal touch to their content.

The best way to achieve that personal touch is to always tell a story to your readers. No matter what the content is, include some of your own reasoning for providing specific information.

You can also try to deliver a strong opinion on a topic related to your niche in some pieces of content. Polarizing views tend to provoke a lot of discussion among your audience, which by its very nature makes your content more shareable and more engaging. You don’t need to be controversial for the sake of it, but try to talk passionately about something you believe in if you want to strengthen how invested your audience is in what you have to say.

Now that you know how to improve your content in a way that drives audience engagement, it’s important that you incorporate the above five strategies into all future pieces of content that you publish on your blog or website.

The post, Creative Spotlight: 5 Content Strategies To Keep Your Audience Engaged appeared first on CopyPressed.

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