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Website Traffic

Do WordPress Pings Really Get You Instant Traffic?

WordPress Ping

How Pinging Can Increase Traffic

Pinging is a technique that has been used for years to alert the search engines of new content published to your WordPress website. But the question is, does it work when it comes to increasing website traffic.

We’ll explore what pinging is, how it works, and is it effective in this article which was originally published here, http://www.trafficgenerationcafe.com/wordpress-ping-list-2012/

WordPress Pings

I bet you’ve landed on this page searching for answers about WordPress pings, possibly (secretly?) hoping it just might be the golden ticket to your blog being discovered and loved by the world. Learn more about wordpress hosting for single sites at the link.

Well, maybe not quite so dramatic, but nonetheless…

Let me ask you this: have you noticed yet how hard it is to find any current information about WordPress pings?

And the information that IS out there… might actually put all kinds of wrong ideas into that pretty head of yours!

It might even tell you that if you use a lengthy list of ping services, your blog will get TRAFFIC. Tons of it, no doubt.

<a moment of silence>

Really? Traffic falling from Heavens like manna?…

<I bet you already know where I am going with this>

If getting website traffic was as easy as a ping, Traffic Generation Café wouldn’t be here. Yet here I am, still blogging about traffic since 2011…

So let’s cut through the hogwash and find out:

  • what is a ping?
  • what does it do?
  • how many services do you really need to ping?
  • how does it affect your SEO (if at all)?

NOTE (and disclosure of sorts)

I really believe that pinging is NOT something you should concern yourself with. It’s just non-essential to your online presence.

There are better, more productive, AND traffic-driving ways to let the search engines know you’ve got fresh content.

So forgive me for treating the subject with a bit of impatience.

However, since you, my dear Reader, are searching for answers, I’ll do my best to give them to you. Yes, I am pretty sweet that way… ?

What is WordPress ping?

A “ping” is actually a term that relates to a test to find out how fast a data signal can travel from one place to another.

Pinging sends a “packet” of electronic data to a specific IP address and “waits” for an electronic signal/tone that’s known as a “pong.” (source)

And no, no relationship to ping pong…

By the way, the word ‘ping’ came from the sound that a submarine’s sonar makes when it bounces off physical objects underwater.

What Is a WordPress Ping?

In WordPress terms:

A ping is a “this site has new content” notification that invites search engine bots to visit your blog.

Within the WordPress interface, “ping” could also be used to refer to Pingbacks and Trackbacks.

When you ‘ping’ a blog post, what you are really hoping for is:

  1. to notify sites that display blogrolls that you’ve got new content to be displayed in those blogrolls for the world to see and bring you traffic. (A-HA!… that’s where the whole ‘traffic’ part comes from!)
  2. to notify blog indexing sites (like Technorati) that you’ve got new content so that they could list it… somewhere… on their site and bring you traffic. (more traffic!)
  3. to notify search engines (let’s face it, you mean ‘Google’) that you have new content to crawl, index, and list in their search engine page results (SERPs).

Let’s take that apart for a moment…

Blogrolls drive traffic?

Here’s an excerpt from the WordPress Codex page about pings:

Blogrolling scripts like blogrolling.com and WordPress check update services to see if you’ve updated and then shows it on everyone’s site — usually by moving you to the top of people’s blogrolling list or putting a recently updated indicator by your link.

Problem is… blogrolling.com no longer exists and… when was the last time you saw a blogroll displayed on anyone’s site?

(By the way, if you HAVE recently seen one of those, send them the link to this post and tell them to get rid of the dang thing!)

So blogrolls as a reason to ping your blog is out and, sadly, website traffic from blogrolls is out too.

Do blog indexing sites drive traffic?

The biggest and most famous one of those would be Technorati.

Everyone knows Technorati, right? Even that official WordPress Codex page mentions Technorati as one of the services they ping… (just goes to show how outdated that page is!)

Trouble is… Technorati is not longer the Technorati it used to be. It’s now Technorati the advertising platform.

After a half-decade of helping blogs and self-published websites gain exposure, Technorati took the natural step of helping those same types of websites earn revenue through an advertising platform launched in 2008.

Are there any other blog indexing sites that still exist?

Yes. Alltop comes to mind.

Alltop is a good example of a blog indexing site: a bunch of links from various blogs on various topics.

Out of curiosity (and nerdiness, of course!), let’s take a look at Alltop traffic sources using SEMrush.com, my hands-down favorite SEO and marketing intelligence tool.

You can see the page for yourself here.

Wow, look at how sharply Alltop traffic has dropped since last month; they’ve managed to lose nearly half of it! Hit by Google Penguin? It’s a possibility…

On the other hand, it always seems like Alltop promotion lays squarely on the shoulders of ONE person – Guy Kawasaki, Alltop co-founder, as well as the creator of Canva.

Looks like Guy is running out of steam…

Anyhoo… I digress.

Just trust me on this one – you won’t be getting any traffic from blog indexing websites.

That boat has sailed like a decade ago.

What to do to ACTUALLY drive traffic to your site?

…besides reading Traffic Generation Café?

Reading and DOING what you read about at Traffic Generation Café.

Like Kurt Frankenberg did and, as a result, increased his traffic 89% in 28 days.

Here are some good reads to start (or continue) mastering your traffic generation:

How to Increase Website Traffic One Perfect Bite at a Time

Social Media Traffic 101: How to REALLY Get Traffic from Social Media

Increase Website Traffic: The Ultimate Blueprint to More Profitable Web Traffic

Promote Your Blog: 10 Steps to Ultimate Blog Promotion [My Personal Cheat Sheet]

And some shorter, more bite-sized Traffic Hacks:

How to Turn a Blog Post into a Video in 5 Minutes [Traffic Hack]

Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

How to Get Links and Traffic from Flickr [#TrafficHack]

Good stuff? ?

Could pinging possibly help with search engine rankings?

Um… NO.

Could pinging help the search engine bots discover your content? A-ha… now we are on the right track.

What we are really talking about here is crawling and indexing.

You can learn more about how Google works here, but let me briefly tell you what Googlebot is and the difference between indexing and crawling.

Googlebot is Google’s web crawling bot (sometimes called a “spider”).

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

Indexing is the processing of the information gathered by Googlebot during crawling. Google adds pages to their searchable indexes.

Thus pinging you new or freshly updated content could, in fact, invite Googlebot to crawl it.

However, pinging is far not the most effective way to get Google to crawl and index your site.

Here’s what I’d rather see you do.

1. Add a sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Do you have to have a sitemap?

According to Google, not really.

However:

If your site’s pages are properly linked, our web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site.

Can’t help but mention Casey Henry’s experiment in which he set to find out whether a sitemap can boost search rankings.

The results blew him away.

When he installed the Google XML sitemaps generator (a free WP plugin) on a client’s website, it took an average of 14 minutes for Google to index new pages.

That was way, way, waaaaaay down from 1,375 minutes it took before he installed the sitemaps generator!

Creating a sitemap is easy. You just let a plugin do all the creating.

Use either Google XML sitemaps generator or, if you have Yoast SEO already installed on your site (or thinking of installing it), use its built-in sitemap functionality.

2. Share your post on social media

It’s simple: Googlebot discovers sites by following links from page to page.

When you share your content on bot-infested social media, the bots will follow your link from that page (your social media share) to your blog post page.

Needless to say, unlike traffic from blogrolls or blog index sites, social media traffic does exist!

3. Pings may or may not help, but good to do anyway

Make sure you install Google Analytics tracking code on your site, as well as claim it in Google Search Console.

Also, contrary to many blog posts I’ve read, I don’t believe that using Fetch as Google function in Google Search Console will get Googlebot to crawl/index your site faster.

It’s meant to test if Google can crawl your web page, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot, and is useful for debugging crawl issues on your site.

My WordPress Ping Services List

Back to the world of ‘to ping or not to ping.’

By default, WordPress pings one service called Pingo-matic; that service will in turn ping others.

Why Ping-o-matic?

Because it’s owned and run by the WordPress Foundation, a charitable organization founded by Matt Mullenweg, founder of WordPress and current CEO of Automattic.

I’d say Matt knows what he’s doing when it comes down to WordPress… wouldn’t you?

Boom! There you go. Done.

I officially declare that Ping-O-Matic is the only update service your blog needs.

All you need to do is to go to Settings > Writing > Update Services to make sure http://rpc.pingomatic.com is the only update service listed there.

And just in case you still insist on holding onto that huge list of update services of yours (or more like another blogger’s list you’ve copied, trusting them to know what they are doing… really?), read on.

Too Much Pinging Could Cost Google Rankings?

Back in the day when a crappy backlink seemed to be better than no backlink at all, we had mile-long lists of update services we just had to ping.

These days, that (let’s face it) shady tactic could be outright damaging to your site.

Take a look at what Glen Allsopp wrote in one of his ViperChill.com posts after he had sent out a tweet concerning his lower than expected search engine rankings:

“I received a personal reply from Google’s head of web-spam, Matt (Cutts), who asked me if, when a blog post goes live, I ping certain services…

Though I wasn’t pinging the services Matt asked me about, I was pinging a few with a foreign domain extension that he had mentioned and a lot of others, so I decided to remove all but a couple of them from my list.

A few days later and my rankings were back where they should be.

How crazy is it that some behind the scenes WordPress setting was costing me search rankings for my own brand name?”

So… while I wouldn’t worry too much about pinging too little, pinging too much could potentially be a problem.

Could You Be Pinged as a Spammer?

There’s one more thing about pinging too much.

WordPress.org pings update services like Ping-O-Matic EVERY time a post is edited.

Do you like to edit your posts ruthlessly like I do – even way after they’ve been published?

Our relentless editing could result in excessive pinging.

There are plenty of disagreements on the issue.

However, let’s be reasonable here.

Have you ever heard of any site penalized by Google or any other search engine for excessive pinging? Neither have I.

But if you are a “better safe than sorry” kind of person, installing a ping-controlling plugin like WordPress Ping Optimizer will give you peace of mind. That’s what I’ve done.

The post Could a WordPress Ping Really Get You Instant Traffic? appeared first on Traffic Generation Café.

 

Categories
Content Marketing

5 Writing Tools to Maximize the Impact of Your Content

Marketing Automation Tools, Content Marketing Tools & AI Content Creation

GrowthTribe shares great content marketing tips on their YouTube Channel. In light of the topic, I think the video below is worth sharing.

 

5 Writing Tools to Maximize the Impact of Your Content

Some people might like to think that writing happens organically. It sure would be nice if we could just sit down in front of the blank page and get paid for whatever pours from our minds. Sadly, being a professional writer requires a great deal more.

Research, fact checking, keyword strategizing, search engine optimization, influencer outreach –- these are all crucial elements of successful writing for the web. Not to mention the tedious proofreading, revision, and polishing process that goes into crafting a publication-ready piece. Luckily there are some excellent tools and services out there to help you master this process efficiently, such as the use of a Marketing company in Miami that can help promote your services and products.

BlogSearchEngine.org

Image via BlogSearchEngine.org

Before you even begin to write a piece, you should know exactly who you want to read and promote it once it’s published. Content doesn’t just go viral or start trending on its own. There are movers and shakers who are connected with the audience you need to reach. In order to get your piece in front of readers’ eyes, you’ll first need to find where your ideal audience already hangs out.

Click on over to BlogSearchEngine.org and type in a keyword phrase pertaining to your piece. For example, if you want to write a piece about a new way to approach writing press releases, you might type in “press releases.” The top three results are PR Newswire, HubSpot, and CopyBlogger. This tells you that people who might care about your article are already reading these three blogs.

The next step is to connect with these blogs –- this is what we call “pre-outreach.” Request an interview with one of their top contributors or ask for their opinion on your idea. By getting the leaders in your topic involved before you even write the piece, you can guarantee more success than if you go it alone.

BuzzSumo

Image via BuzzSumo.com

BuzzSumo is synonymous with keyword optimization. However, how to use it isn’t obvious. In a nutshell, BuzzSumo allows you to search for a keyword or phrase and see what content related to that search term is being shared the most. You can sort the results by social media platform or type of content. For example, if you wanted to see what blog posts and articles people on Facebook were most interested in related to Lynda.com, BuzzSumo could tell you.

Keywords rule the world now. Know how to use them. BuzzSumo lets you see if the keyword you’re planning on using is being shared around the net. For instance, if you were to write a piece about LinkedIn’s online learning platform, you could search for either “LinkedIn Learning” or “Lynda.com.” While the two are heavily integrated, they do have separate spaces online. However, BuzzSumo tells us that “LinkedIn Learning” has more sharing potential lately. Now you know where to focus your keyword usage in your article.

BuzzSumo can also tell you who the key influencers are on that very topic. This helps you with your influencer outreach as well as your keyword planning.

CoSchedule Blog Post Headline Analyzer

Image via CoSchedule.com

Headlines are the most important part of any online content. Whether it’s an infographic, blog post, or news story, the headline has to be a winner. Readers only click on articles that sound interesting, and they only read (rather than stockpile dozens of “saved” articles for later – whenever that may be) what they feel is relevant to them immediately. Don’t miss your chance to snare your audience.

CoSchedule’s Blog Post Headline Analyzer helps you craft perfect headlines every time. The Headline Analyzer scrutinizes your headline for word balance, headline type, length, keywords, word quality, and how your headline and its meta description will appear on a Google search. The Headline Analyzer will even show you what readers will focus on when they see the headline appear in their email inbox. To delete or not to delete, eh?

CoSchedule gives your headline a score on a scale of zero to 100. Depending on where your weaknesses lie, the tool will make recommendations. Perhaps you have too many common words and need more sentimental or powerful choices. Maybe it’s too long and Google won’t be able to display the whole title as is. Get your headline into the green zone and you’ll be more likely to see your post go viral.

One Stop for Writers

Image via OneStopForWriters.com

Now that you have a solid promotional base with your influencer outreach, killer keywords, and a dazzling headline, it’s time to do the writing. For some writers, the blank page is the most daunting part of the job. The same words roll around in our heads and seem to make an appearance over and over again. But readers don’t like the same ol’ language.

One Stop for Writers is an online library of better-writing resources. Though most of One Stop’s tools are designed with fiction writing in mind, everything One Stop has to offer can be adapted for non-fiction writing for the web. If you want your piece to be share worthy, it has to be memorable. That’s where One Stop can help.

“Understanding how to describe content in a way that allows the reader to form a vivid picture is really important,” says Angela Ackerman, one of the three co-founders of One Stop for Writers. One Stop is all about making the writing process easier with powerful word thesauri, mapping and outlining tools, an idea generator, and tons of templates and worksheets to get your creative juices flowing.

A writer-favorite, the Emotion Amplifier Thesaurus can help you craft headlines that will hold readers’ attention and carry them through to the comments, liking, and Tweeting. Readers want excitement, even if the topic is how to take care of a car engine. Give it to them.

(Bonus: another One Stop co-founder is Lee Powell, the creator of the game-changing writing program Scrivener for Windows.)

Expresso

Image via Expresso.com

Finally. Your piece is researched and written. Now on to editing. Expresso is your editing sidekick. Just copy-and-paste your piece into Expresso and the online app will tidy up that cluttered writing. Expresso is on the lookout for lengthy or complex sentences, unclear language, and easy-to-miss grammar and punctuation problems.

Once you click “Analyze Text,” you’ll see stats on problems such as weak verbs, filler words, entity substitutions, passive voice, frequent words, stems, and phrases, and a readability score. Don’t submit a draft without a last look through Expresso.

Even the most talented writers need a hand sometimes. The key is knowing where to look for help. Use these tools and watch your content come to life with greater clicks, engagement, and social media shares.

The post Creative Spotlight: 5 Writing Tools to Maximize the Impact of Your Content appeared first on CopyPressed.

 

Categories
Content Marketing

How To Create a Diverse Content Marketing Strategy

Photo by Kaboompics.com from Pexels

Content Marketing Strategy – 14 Tips For Success

Back in the good old days, blogging served as the primary vehicle for content marketing. That ship has sailed. Now you need a more diverse content marketing strategy if you hope to increase brand awareness and boost your sales. You have many options, depending on the type of business you run, and you might need a partner to help you select proper content channels and manage them effectively.

Blogging Isn’t Dead

Image via Flickr by Anonymous Account

It’s true that you can’t sustain an effective content marketing strategy on blogging alone, don’t abandon your blog entirely. Writing for Doz, Dylan Kissane affirms that blogging hasn’t died. Conversely, it’s simply changed course to meet the modern content consumption patterns.

For instance, Kissane predicts that blog post length will continue to increase. Readers want in-depth articles that answer all of their questions so they don’t have to follow Google results after Google results in search of valuable data. If you’re creating blog posts shorter than 500 words, you might disappoint your readers. Aim for 1,000 words or more if possible.

Kissane also notes that conversations that used to take place in blog posts’ comments sections now occur on social media. The blogger posts a photo and link on Facebook, for instance, and readers share their thoughts on the social media site itself. While some bloggers still leave comments open, monitoring those comments has become far too much work for the potential payoff.

Imagery Needs to Accompany Text

People learn in different ways. Some can read a few paragraphs of text and keep a clear memory of the words. Others need to hear someone else speak on an issue, while still more prefer to see visual representations of data or information.

There’s another type of learner: the kinesthetic learner. These people need to take a hands-on approach to learn if they want to fully absorb the information. You can’t necessarily target these learners through diverse content marketing, but you can help by asking them to follow along.

Imagery targets visual learners. For instance, you could give a list of statistics in paragraph form, which would appease reading and writing learners. However, a simple graph that displays those statistics in a visual format will target visual learners and increase your content’s effectiveness.

Audio and Video Content Can Engage Viewers

Have you ever clicked on a YouTube link or a favorite podcast, then looked at the clock several hours later in complete surprise? People consume audio and video content at stunning rates. They get absorbed by the movement, colors, sounds, and voices that these mediums offer.

Best of all, you can share video and audio content via multiple channels. Post a video on YouTube, for instance, or post a podcast. You can also post the content on your blog or in an email marketing message to give it even more visibility.

You can now use video content on sites like Instagram, Snapchat, and Facebook. Audio content works particularly well, even if it’s an exclusive webinar for which interested consumers must sign up. You’re targeting a different set of learners here, which diversifies your content strategy and opens up a whole new audience.

Data Can Attract Links

Everyone wants to know specifics these days. What percentage of Americans commute to work every day? What percentage of customer service workers like their jobs? How many men get prostate cancer every year? Specifics always beat generalities, especially when it comes to content marketing.

While data satisfies your readers and engenders trust, it also helps attract high-quality backlinks. More than anything else, backlinks correlate strongly with Google rankings. However, backlink volume doesn’t necessarily matter as much as backlink quality.

For instance, which site would you rather link to your latest blog post: an educational institution or a generic site with three pages of content?

The educational institution is the correct choice. Fortunately, you can often attract backlinks from high-quality sources if you back up your content with relevant data.

To reel in the visual learners, consider adding infographics to your content. Not only does it engage the reader with imagery, but it also provides lots of interesting data that others might want to know about.

Email Marketing Still Matters

It’s often the black sheep of the content marketing game, but it still matters. Email marketing allows you to speak directly to your audience. The recipient doesn’t have to click on a link or scroll down a website to find your message. Neither does he or she have to give the email any attention right away.

Think of email marketing as the modern equivalent of telemarketing. It offers all the advantages of cold calling prospects, but without the drawbacks. You’re not interrupting customers during dinner or waking them up from a sound sleep. They can consume your content when they wish.

It’s also a form of permission marketing. Unless you take the low road and buy email addresses, your contact list is made of people who have asked to receive messages from you. Since you’re not violating any social norms, you can expect a high open rate.

Diverse Content Marketing Demands Your Full Attention

Most firms don’t have the staff or the time to create a full-scale, diverse content marketing strategy. You need a well-known partner who can help you generate great content. Whether you’re interested in interactive media or intriguing blog posts, the experts can take these tasks off your plate so you can focus on what you do best: running your business.

Hiring an in-house content marketing team can quickly get expensive. You have to pay salaries and benefits, and you’ll need to train your staff. By working with a third-party provider, you get results faster and enjoy higher-quality content, which boosts your content marketing efforts. The best providers even help you create a diverse content strategy so you reach the broadest possible audience.

If you’ve already started a blog, you’re on the path to greatness. However, diversifying your content makes you more appealing and visible. Try these other types of content to see how well they do in your industry.

The post Creating a Diverse Content Marketing Strategy appeared first on CopyPressed.

 

Categories
Content Marketing

Creative Spotlight: 5 Content Strategies To Keep Your Audience Engaged

How to Improve  Content Engagement

So how do you improve your content engagement anyway? There are at least eight different ways that people around the world engage with digital content- which referred to as “content moments”.

In this post, I’ll discuss 5 of these content moments and give you the ways on how you can leverage these to increase your online content engagement moving forward.

If you are the author of a blog or you’re running your own online business, audience engagement is a vital component of effective content marketing. Keeping your audience engaged is something that strengthens the investment that your audience has in your blog or brand. Increased investment in what you have to say in your content inevitably leads to more conversions, whether this is something as simple as subscribing to your newsletter or a tougher conversion such as purchasing a product or service that you’re selling on your website.

But how exactly can you achieve and maintain audience engagement over the lifetime of your blog or website in an era when people get distracted so easily by multi-tab web browsing and even multi-device usage?

Here are five content strategies that’ll help you out.

1. Let Visuals Do The Talking

Visuals, such as infographics and images, should be included in most of your web content. Infographics are effective for driving a point or an idea home, and images help readers feel more of an emotional connection with a piece of content than just plain text. This is especially true in the case of memes, which add a sense of humor to your content.

Both of these visual aids also help to limit distraction, ensuring that you deliver your message effectively. You want the information you provide in your content to resonate with people, and it won’t have the desired impact if they’re not fully invested in what you’re saying.  Images help to break up large walls of text, and infographics summarize key points from longer content in a visually appealing way. Utilize both of these visual aids as much as you can, and don’t worry about going overboard with them.

2. Promote At The Right Time

Image via Flickr by The Wild Blogger – Digital Marketing Blog

You need to know when to promote your content in order for it to drive as much audience engagement as possible.

Understanding the online behavior of your target audience is vital in helping you understand the importance of sharing content for the sake of it versus sharing content when people need it. There are certain times of the week when readers are more ready to engage with web content, and that’s when you need to ramp up your promotional activities on social media.

According to an AddThis report from 2014, people are 55 percent more likely to engage with your content on Tuesdays and Wednesdays than on the weekend. If you direct people to your content when they’re not ready to engage with it, you’re wasting valuable time and potential conversions. Share at the right time and you’ll always keep people engaged.

3. Leverage The Value of Guides

Providing valuable information in your content is the cornerstone of effective audience engagement. By answering frequently asked questions, or teaching people something about your niche, you automatically appeal to your audience as someone they can trust to give them the answers they need. The main reason people tend to read online content in the first place is that they’re looking for an answer to a question.

Consider writing one or more guides related to your niche to build your authority and ensure people feel more invested in what you have to say in the future. The key point is to make this information valuable — if your audience can easily find the same answers you provide with a simple Google search, it’s not that useful. Use your own knowledge and insights to provide answers in a compelling way, and you’ll soon reap the rewards of increased audience engagement.

4. Vary The Length of Your Content

Internet marketing gurus often peddle advice about content length; with many of them prescribing to the notion that long-form content is the only kind of content you should be writing. It is true that on the whole, people tend to engage more with longer pieces of content, but that doesn’t tell the full story.

On the contrary, varying the length of your content can help improve audience engagement because the truth is that nobody wants to read-only articles that are over a certain length. If you can provide valuable content in 200 words, you should absolutely utilize it on your website. Nobody likes content that is full of fluff and just a few snippets of useful information. Your audience is far more likely to engage with the content on your website if you can deliver brief snippets of valuable information in as few words as possible.

Consider mixing your content up by posting short and snappy cheat sheets that solve problems or answer questions related to your niche. Varying the length of your content will help to ensure it doesn’t become too formulaic, while also meeting the needs of people who like to process the information on the web in shorter bites of content.

5. Make It Personal

People tend to engage more with content when they feel a connection with the person who has written it. Savvy internet marketers know this, and they make sure to consistently add a personal touch to their content.

The best way to achieve that personal touch is to always tell a story to your readers. No matter what the content is, include some of your own reasoning for providing specific information.

You can also try to deliver a strong opinion on a topic related to your niche in some pieces of content. Polarizing views tend to provoke a lot of discussion among your audience, which by its very nature makes your content more shareable and more engaging. You don’t need to be controversial for the sake of it, but try to talk passionately about something you believe in if you want to strengthen how invested your audience is in what you have to say.

Now that you know how to improve your content in a way that drives audience engagement, it’s important that you incorporate the above five strategies into all future pieces of content that you publish on your blog or website.

The post, Creative Spotlight: 5 Content Strategies To Keep Your Audience Engaged appeared first on CopyPressed.

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