9 Ways to Boost Your Content Marketing Game

Content Source

Content marketing gets stale if you don’t find ways to keep your audience’s attention. Trying new types of content and increasing your existing content’s value can dramatically improve your return-on-investment. Try these nine slam-dunk strategies to boost your content marketing game.

Incorporate Social Media

Image via Flickr by mkhmarketing

Today, social media doesn’t exist in a bubble. You find it everywhere, from the comments section on blog posts to the share buttons on landing pages. Great digital content transcends platforms, bringing together your entire digital footprint under one umbrella. At least, that’s how you want to play the game.

When you create new content, find ways to tie it to social media. Post excerpts on Facebook, quick quotes on Twitter, and images on Instagram and Pinterest. Make sure your content continues to intersect as you create it.

Update That Blog

Blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

Maybe you don’t have time to write new content. In that case, work with a third-party content creation service that can write fantastic content while you focus on other marketing goals. If you hire professional writers through a content agency, you benefit from their expertise and research skills. Plus, you don’t have to do the heavy lifting.

Use Mixed Media

Adding front infographics and interactive web pages to Instagram stories and Facebook Live means you don’t have to rely exclusively on text for your digital content marketing strategy. In fact, you shouldn’t. Xerox’s research showed that colored graphics made people 80 percent more likely to read a piece of content. You don’t have to use video, audio, images, and infographics in every piece you write, but use these tools when they’re right for the topic.

Try creating microsites as well. These small sections of your website offer information on one specific topic. Infographics and interactive graphics work particularly well for this purpose. They draw in visitors and keep them engaged, which means they stay on the page longer.

Educate Your Audience

People love to learn. We live in a do-it-yourself universe, and the internet revolves around educational content. That’s why companies continue to churn out blog posts, white papers, and articles as part of their content marketing strategies.

However, articles aren’t the only way to teach. Everyone learns differently, so why should you create the same content for each of your potential customers? Try starting a podcast to engage auditory learners, designing slides for visual learners, and conducting webinars for people who like to read and write but also learn through auditory stimulation.

Conduct A/B Testing

When you want to know whether a piece of content resonates with your readers, use A/B testing. For instance, you might write two versions of an email marketing campaign. You divide your list in half. The first group gets one email campaign and the other receives the second.

You can measure open rates, click-through rates, and conversion rates this way. You learn which emails do best in terms of return-on-investment so you can later replicate those results.

Establish a Style Guide

People have become increasingly perceptive, especially when it comes to brand awareness. Your customers can tell when your messaging conflicts with your professed values, goals, beliefs, and style. That’s why style guides prove essential for keeping up your content marketing game.

A style guide covers several factors related to your company and brand:

  • Tone of voice
  • Linking preferences
  • Spelling and grammar specifics
  • Logo styling and colors
  • Font preferences
  • Overall goals (e.g. to encourage, entertain, or educate)
  • Image preferences

Your style guide evolves as your brand grows, but everyone who creates content for your team should read and abide by the style guide as it exists today. That way you’re always delivering consistent content.

Go Long

Think about the last time you searched for information on a topic. If you’re like many internet users, you might have settled on Wikipedia. Why? Because Wikipedia offers detailed, long-form content on just about any topic you can imagine.

People would rather find one comprehensive resource than 10 different sources with brief snippets of information. At one time, content marketing experts recommended short copy, but that has changed. Consider lengthening your average blog post or article to 1,000 or more words. Cover each topic in more depth to attract new and existing readers.

Optimize Your Content

SEO optimization isn’t dead, despite what you might have heard. Just like other aspects of digital content marketing, SEO continues to evolve, and it remains relevant.

Instead of stuffing your content with keywords, use long-tail keywords sparingly. Choose specific actionable keywords that enjoy low competition and high search volume. They’re harder to find but more valuable for your content. However, don’t forget that people trump search engines. Write for your audience — not for Google.

Create Premium or Gated Assets

A gated asset is a piece of content that isn’t available to the public. Users have to give up something in exchange for the asset, most commonly their contact information. A premium asset is similarly kept from the public, but users have to pay for it.

Many different types of premium and gated assets exist:

  • E-books
  • Hard-copy books
  • Webinar recordings
  • White papers
  • Templates
  • Extensive research

While you give away your blog posts for free, you can use premium and gated assets to generate cash or gain access to potential customers. Permission marketing has exploded over the last few years; instead of buying email lists and hoping to connect with customers, ask people for their email addresses and watch your open rates increase.

If you’re not happy with your content marketing game, step it up. These tips and strategies will help you get better ROI in 2017, and you’ll stay well ahead of the competition as you fight for potential customers. Additionally, you’ll increase your presence on social media and in search engines.

The post 9 Ways to Boost Your Content Marketing Game appeared first on CopyPressed.


Video Marketing

BEST Avatar Builder Review: EASY VIDEO CREATOR

AvatarBuilder  Introduction

Welcome to my official review of AvatarBuilder by Paul Ponna & Sid Diwar.

AvatarBuilder is an Animation Video Maker that leverages cutting-edge technology, 3D Animation, Artificial Intelligence, and Multilingual Technologies to create spectacular videos in any language in minutes.

What is an Avatar

(The word, which originally described the worldly incarnation of the Hindu god Vishnu, was popularized in its cyber sense by Neal Stephenson in his 1992 cult novel Snow Crash.) Broadly defined, “avatar” encompasses not only complex beings created for use in a shared virtual reality but any visual representation of a user in an online community.

What Does AvatarBuilder Do Exactly?

Avatar Builder is a complete video animation app and video maker with leading-edge features.

As a result, Avatar Builder is completely unique. It’s a first-to-the-market product with industry-leading features. It eliminates the need for expensive spokespersons, voiceover artists, and the need for multiple video apps, perfect for 3D animation.

AvatarBuilder Overview

Product TypeVideo App/Software
Vendor/Creator(s)Paul Ponna & Sid Diwar
Price$37.00 (Front-End )
Official Sales PageAvatarBuilder
Launch DateJan-06, 2021
Launch Time11:00 EDT
NicheVideo Creation-Marketing App/Software
Skill LevelBeginner (step-by-step video tutorials included)
Refund30 Days – JVZoo

AvatarBuilder Creators

Paul Ponna & Sid Diwar. These guys are top vendors on the JVZoo Marketplace with 213,500+ sales. Moreover, they are expert app & software developers. They are responsible for such hugely successful software ventures as – DoodleMaker, VideoDashboard commercial (unlimited), Video App Suite, ChatterPal, VideoBuilder App, and VideoPal. My relationship with Paul’s products goes all the way back to 2011 with AutoBlog Samurai.

Is It Worth Buying?

According to Harvard Business Review in their article entitled Avatar-Based Marketing, by Paul Hemp – “marketers need to acquaint themselves with the phenomenon of avatars and to consider whether it requires a rethinking of marketing messages and channels. They can draw on the experiences of the handful of pathfinding companies that have begun to explore this realm”.

I’ve made thousands of dollars helping small business clients improve their brand awareness and increase sales using cutting-edge video products; many created by Paul Ponna and his team.

Using AvatarBuilder you too will be able to tap into this market. It’s really easy.

But don’t take my word for it…

Patrice Varni, head of Internet marketing for Levi’s, says the 2003 campaign in which residents of There outfitted themselves in the company’s virtual jeans was an interesting experiment but one she had hoped would yield more data—how many people were willing to pay extra for Levi’s versus generic jeans, for example, or what avatars did when they were wearing Levi’s. Technology is improving, though, and she can envision placements in which users could, by making an in-world purchase of an appealing style of jeans, effect a real-world online purchase.

See, Advertisers are using lifelike avatars to drum up brand awareness

With features like Custom Avatar Styling, Full 3D Versions, AI Scene creators, and Multi-Language Converter all In One Dashboard – AvatarBuilder makes creating spectacular videos easy. If you are a freelancer, agency, or video maker, Avatar Builder is the perfect tool for you.

What You’ll Get Inside

  • Artificial Intelligence Smart Scene Creator
  • Captivating Pixar & Disney Style Talking 3D Avatars
  • Hundreds of Done-For-You (DFY) Video Templates
  • Revolutionary Logo Mapping Technology
  • Industry Leading Multilingual Video Technologies
  • Step By Step Guidelines and Tutorials For Support
  • Commercial License For Video And Products Resell
  • Upgrade Opportunites For Additional Premium Features


If you want to maximize the benefits from this product, please consider these upsells once you check out:


Get access to additional features worth thousands. 10X your results, sales and profits and get ahead of other AvatarBuilder customers!

[+] New 3D Avatars Monthly For 1 Year (One-Time Price): Brand new customizable 3D avatars added to your account each month for 1 year (no monthly fees). [+] 5 New Premium 3D Avatars Unlocked Immediately [+] Premium Text Effects, Animations & Fonts [+] Premium Stock Image/Video Asset Library [+] Unlimited Background Removal [+] Premium Slide Transitions [+] 200 Premium Music Files Library [+] VIP Customer support [+] Premium Rendering Amazon Cloud Server [+] Priority Video Rendering [+] Priority Access To Future App Updates

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Skyrocket revenues and start selling your videos for $300 to $500 each with the powerful agency upgrade.

[+] Double Your Video Length (12mins) [+] 1080p Video Renders [+] Ready Made HUMAN Voice Overs For All Templates [+] Convert Any Audio to a stunning video with Speech-To-Text transcription. [+] Save the CUSTOM Avatars You Build – Reuse Customer Designed Avatars For Future Videos. [+] Done-For-You Video Agency Package – Comes with done-for-you sales video, business cards, brochures, flyers, ready-made emails, invoices, letterheads, client contracts and a whole lot more! [+] Done-For-You Client Contracts [+] 5 Extra Accounts For Virtual Workers & Family [+] 150,000 Video Scripts & Articles (for more niches and scripts) [+] Step-By-Step Videos On How To Sell Videos For Top Dollar

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[+] Unlock 100+ Premium Male & Female Text-to-Speech Voices in the most Popular Languages and Accents. [+] Instant Download To 200 Human Voiceovers on Hottest Niche Topics. You can also download the voice-overs and use them in other video apps.

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AvatarBuilder is a true no-brainer offer for you with the following exclusive bonuses.

These bonuses are unique and exclusive and can sell on their own for $997. But when you act today, they will be added to your account free of charge.

Video Marketing

Avatar Builder: Must Have 3D Video Maker

Avatar Builder – Disney Style 3D Animation Video Maker

First-To-Market 3D Animation Video Maker

Avatar Builder a brand new revolutionary 3D animation video maker is COMING very soon on January 6, 2021…

To celebrate the launch, the creator’s Paul Ponna & Sid Diwar are hosting a special webinar to unveil this futuristic technology to the world!

Signup for this exciting webinar to…

  • WIN 20 Free Copies of the new AvatarBuilder App
  • TEN $100 Prizes
  • EXTRA Bonuses Worth THOUSANDS!
  • FB Group Access ($3000 in additional prizes)
  • Step-by-Step Training Live Case Studies & Demo

What Is a Digital Avatar?

In computing, an avatar (also known as a profile picture or userpic) is a graphical representation of a user or the user’s character or persona. It may take either a two-dimensional form as an icon in Internet forums and other online communities or a three-dimensional form, as in games or virtual worlds.

The influence of digital media in today’s world has had a profound impact on the way we work, play, evolve, and stay connected. From social media influencers and video game avatars to revolutions in healthcare, the world of synthetic AI is a fast-developing landscape that is enabling the creativity of developers everywhere.

Brands have delved into the social media space as long as social media has existed, but the use of AI has recently allowed them to portray their image in ways we have never experienced. See, Digital Avatars are Making a Buzz

AvatarBuilder is a futuristic artificial-intelligence powered video maker technology that transforms ANY text or audio into Disney style 3D animation videos in ANY language automatically in minutes!

Signup To Win Prizes (New Year Software Giveaway)

You can now replace expensive video spokespersons, voice artists, and multiple video app using the powerful first-to-market features packed into this groundbreaking app!

See this Avatar Builder Reveal-All Demo of This App…

(You don’t have to buy anything!)

ONLY 1000 spots are available, so lock in your spot now before this software giveaway expires forever!

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You are going to SEE some MIND BLOWING case-studies on how you can create 3D animation videos for clients and charge top dollar for your services!

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Must-Have 3D Video Maker App (Win Free Copy)

List Building

How to Engage Gen Z With Email Marketing

Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check their email, they have short attention spans, and have grown up in an “always-on” tech environment.

These kinds of pronouncements are always popular in the world — someone is always proclaiming that something “is dead” with each new technology or culture shift, so this talk about Gen Z isn’t a big deal. Marketers are used to adapting and evolving as the world changes around them, and learning how to engage with Gen Z through is no different. The Digital Hyve offering marketing services in Rochester is whom you should check out as their experts guarantee measurable results.

With over 65 percent of marketers looking to increase their spending on marketing to Gen Z, you’ve got to know what channels to send that money to. You might think Gen Z only ever uses social media, and if you do, you’d be missing out on the 95 percent of Gen Zers who say email is essential to their lives. They use it to stay in touch with businesses and retailers, with large portions of them saying email marketing is an essential factor in their buying decisions.

Gen Zers have developed sophisticated content filters that come from being surrounded by mountains of information all the time. They know how to quickly discern if your email is worth their time, so you’ve got to do your best. In indexsy are a few strategies you can use to engage with Gen Z with email marketing.

Gen Z prefers only a few sentences in their emails and a couple of images — otherwise, they’ll delete it quickly. Avoid writing a lengthy email that’s just blocks of text. They won’t read it and will unsubscribe ASAP.

Gen Zers know you have access to a lot of their online data, so don’t be afraid to use it. Send them a coupon the day after they bought a new pair of shoes off your site. If you see that a particular segment always clicks on links about a certain topic, offer them additional resources about it. Look at what your readers do and adjust your campaigns accordingly.

These people get a lot of emails, so make sure to identify your brand. You can also remind them why they’re receiving the email (“You’re receiving this email because you subscribed at…”) to be extra-sure they know who you are.

Your subject line can heavily influence whether Gen Z opens your emails. You may only have a few seconds to catch their eye because of their innate content filters, so make them count.

Have a copywriter write compelling and engaging emails that aren’t the same tired messages Gen Zers are used to seeing. Skip the pushy sales messages, or risk putting them off. Use a Web design wirral professional to create a modern, entertaining email that they’ll look forward to.

Gen Z wants to know about your products, but more importantly, whether your brand is a good fit. That means talking about your company values, the language you use, the way you develop a relationship with them, and the kind of experience you deliver to them.

Most Gen Zers want coupons, promos, and special offers via email, and they will skip the company updates and links to blogs or other resources. They expect you to deliver updates elsewhere online, such as a social media channel, so keep your messages different for each channel.

You may have a lot of preconceived ideas about Gen Z, especially when it comes to email marketing. Unlike some other generations, they still use email every day. They’re used to having access to information all the time, and it’s no different with email.

Instead of shifting your marketing budget to other channels like social media, consider keeping a good portion of it for email. You may be surprised at how well it does for your brand.

This Post was originally published on

Website Traffic

Do WordPress Pings Really Get You Instant Traffic?

How Pinging Can Increase Traffic

Pinging is a technique that has been used for years to alert the search engines of new content published to your WordPress website. But the question is, does it work when it comes to increasing website traffic.

We’ll explore what pinging is, how it works, and is it effective in this article which was originally published here,

WordPress Pings

bet you’ve landed on this page searching for answers about WordPress pings, possibly (secretly?) hoping it just might be the golden ticket to your blog being discovered and loved by the world. Learn more about wordpress hosting for single sites at the link.

Well, maybe not quite so dramatic, but nonetheless…

Let me ask you this: have you noticed yet how hard it is to find any current information about WordPress pings?

And the information that IS out there… might actually put all kinds of wrong ideas into that pretty head of yours!

It might even tell you that if you use a lengthy list of ping services, your blog will get TRAFFIC. Tons of it, no doubt.

<a moment of silence>

Really? Traffic falling from Heavens like manna?…

<I bet you already know where I am going with this>

If getting website traffic was as easy as a ping, Traffic Generation Café wouldn’t be here. Yet here I am, still blogging about traffic since 2011…

So let’s cut through the hogwash and find out:

  • what is a ping?
  • what does it do?
  • how many services do you really need to ping?
  • how does it affect your SEO (if at all)?

NOTE (and disclosure of sorts)

I really believe that pinging is NOT something you should concern yourself with. It’s just non-essential to your online presence.

There are better, more productive, AND traffic-driving ways to let the search engines know you’ve got fresh content.

So forgive me for treating the subject with a bit of impatience.

However, since you, my dear Reader, are searching for answers, I’ll do my best to give them to you. Yes, I am pretty sweet that way… ?

What is WordPress ping?

A “ping” is actually a term that relates to a test to find out how fast a data signal can travel from one place to another.

Pinging sends a “packet” of electronic data to a specific IP address and “waits” for an electronic signal/tone that’s known as a “pong.” (source)

And no, no relationship to ping pong…

By the way, the word ‘ping’ came from the sound that a submarine’s sonar makes when it bounces off physical objects underwater.

What Is a WordPress Ping?

In WordPress terms:

A ping is a “this site has new content” notification that invites search engine bots to visit your blog.

Within the WordPress interface, “ping” could also be used to refer to Pingbacks and Trackbacks.

When you ‘ping’ a blog post, what you are really hoping for is:

  1. to notify sites that display blogrolls that you’ve got new content to be displayed in those blogrolls for the world to see and bring you traffic. (A-HA!… that’s where the whole ‘traffic’ part comes from!)
  2. to notify blog indexing sites (like Technorati) that you’ve got new content so that they could list it… somewhere… on their site and bring you traffic. (more traffic!)
  3. to notify search engines (let’s face it, you mean ‘Google’) that you have new content to crawl, index, and list in their search engine page results (SERPs).

Let’s take that apart for a moment…

Blogrolls drive traffic?

Here’s an excerpt from the WordPress Codex page about pings:

Blogrolling scripts like and WordPress check update services to see if you’ve updated and then shows it on everyone’s site — usually by moving you to the top of people’s blogrolling list or putting a recently updated indicator by your link.

Problem is… no longer exists and… when was the last time you saw a blogroll displayed on anyone’s site?

(By the way, if you HAVE recently seen one of those, send them the link to this post and tell them to get rid of the dang thing!)

So blogrolls as a reason to ping your blog is out and, sadly, website traffic from blogrolls is out too.

Do blog indexing sites drive traffic?

The biggest and most famous one of those would be Technorati.

Everyone knows Technorati, right? Even that official WordPress Codex page mentions Technorati as one of the services they ping… (just goes to show how outdated that page is!)

Trouble is… Technorati is not longer the Technorati it used to be. It’s now Technorati the advertising platform.

After a half-decade of helping blogs and self-published websites gain exposure, Technorati took the natural step of helping those same types of websites earn revenue through an advertising platform launched in 2008.

Are there any other blog indexing sites that still exist?

Yes. Alltop comes to mind.

Alltop is a good example of a blog indexing site: a bunch of links from various blogs on various topics.

Out of curiosity (and nerdiness, of course!), let’s take a look at Alltop traffic sources using, my hands-down favorite SEO and marketing intelligence tool.

You can see the page for yourself here.

Wow, look at how sharply Alltop traffic has dropped since last month; they’ve managed to lose nearly half of it! Hit by Google Penguin? It’s a possibility…

On the other hand, it always seems like Alltop promotion lays squarely on the shoulders of ONE person – Guy Kawasaki, Alltop co-founder, as well as the creator of Canva.

Looks like Guy is running out of steam…

Anyhoo… I digress.

Just trust me on this one – you won’t be getting any traffic from blog indexing websites.

That boat has sailed like a decade ago.

What to do to ACTUALLY drive traffic to your site?

…besides reading Traffic Generation Café?

Reading and DOING what you read about at Traffic Generation Café.

Like Kurt Frankenberg did and, as a result, increased his traffic 89% in 28 days.

Here are some good reads to start (or continue) mastering your traffic generation:

How to Increase Website Traffic One Perfect Bite at a Time

Social Media Traffic 101: How to REALLY Get Traffic from Social Media

Increase Website Traffic: The Ultimate Blueprint to More Profitable Web Traffic

Promote Your Blog: 10 Steps to Ultimate Blog Promotion [My Personal Cheat Sheet]

And some shorter, more bite-sized Traffic Hacks:

How to Turn a Blog Post into a Video in 5 Minutes [Traffic Hack]

Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

How to Get Links and Traffic from Flickr [#TrafficHack]

Good stuff? ?

Could pinging possibly help with search engine rankings?

Um… NO.

Could pinging help the search engine bots discover your content? A-ha… now we are on the right track.

What we are really talking about here is crawling and indexing.

You can learn more about how Google works here, but let me briefly tell you what Googlebot is and the difference between indexing and crawling.

Googlebot is Google’s web crawling bot (sometimes called a “spider”).

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

Indexing is the processing of the information gathered by Googlebot during crawling. Google adds pages to their searchable indexes.

Thus pinging you new or freshly updated content could, in fact, invite Googlebot to crawl it.

However, pinging is far not the most effective way to get Google to crawl and index your site.

Here’s what I’d rather see you do.

1. Add a sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Do you have to have a sitemap?

According to Google, not really.


If your site’s pages are properly linked, our web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site.

Can’t help but mention Casey Henry’s experiment in which he set to find out whether a sitemap can boost search rankings.

The results blew him away.

When he installed the Google XML sitemaps generator (a free WP plugin) on a client’s website, it took an average of 14 minutes for Google to index new pages.

That was way, way, waaaaaay down from 1,375 minutes it took before he installed the sitemaps generator!

Creating a sitemap is easy. You just let a plugin do all the creating.

Use either Google XML sitemaps generator or, if you have Yoast SEO already installed on your site (or thinking of installing it), use its built-in sitemap functionality.

2. Share your post on social media

It’s simple: Googlebot discovers sites by following links from page to page.

When you share your content on bot-infested social media, the bots will follow your link from that page (your social media share) to your blog post page.

Needless to say, unlike traffic from blogrolls or blog index sites, social media traffic does exist!

3. Pings may or may not help, but good to do anyway

Make sure you install Google Analytics tracking code on your site, as well as claim it in Google Search Console.

Also, contrary to many blog posts I’ve read, I don’t believe that using Fetch as Google function in Google Search Console will get Googlebot to crawl/index your site faster.

It’s meant to test if Google can crawl your web page, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot, and is useful for debugging crawl issues on your site.

My WordPress Ping Services List

Back to the world of ‘to ping or not to ping.’

By default, WordPress pings one service called Pingo-matic; that service will in turn ping others.

Why Ping-o-matic?

Because it’s owned and run by the WordPress Foundation, a charitable organization founded by Matt Mullenweg, founder of WordPress and current CEO of Automattic.

I’d say Matt knows what he’s doing when it comes down to WordPress… wouldn’t you?

Boom! There you go. Done.

I officially declare that Ping-O-Matic is the only update service your blog needs.

All you need to do is to go to Settings > Writing > Update Services to make sure is the only update service listed there.

And just in case you still insist on holding onto that huge list of update services of yours (or more like another blogger’s list you’ve copied, trusting them to know what they are doing… really?), read on.

Too Much Pinging Could Cost Google Rankings?

Back in the day when a crappy backlink seemed to be better than no backlink at all, we had mile-long lists of update services we just had to ping.

These days, that (let’s face it) shady tactic could be outright damaging to your site.

Take a look at what Glen Allsopp wrote in one of his posts after he had sent out a tweet concerning his lower than expected search engine rankings:

“I received a personal reply from Google’s head of web-spam, Matt (Cutts), who asked me if, when a blog post goes live, I ping certain services

Though I wasn’t pinging the services Matt asked me about, I was pinging a few with a foreign domain extension that he had mentioned and a lot of others, so I decided to remove all but a couple of them from my list.

A few days later and my rankings were back where they should be.

How crazy is it that some behind the scenes WordPress setting was costing me search rankings for my own brand name?”

So… while I wouldn’t worry too much about pinging too little, pinging too much could potentially be a problem.

Could You Be Pinged as a Spammer?

There’s one more thing about pinging too much. pings update services like Ping-O-Matic EVERY time a post is edited.

Do you like to edit your posts ruthlessly like I do – even way after they’ve been published?

Our relentless editing could result in excessive pinging.

There are plenty of disagreements on the issue.

However, let’s be reasonable here.

Have you ever heard of any site penalized by Google or any other search engine for excessive pinging? Neither have I.

But if you are a “better safe than sorry” kind of person, installing a ping-controlling plugin like WordPress Ping Optimizer will give you peace of mind. That’s what I’ve done.

The post Could a WordPress Ping Really Get You Instant Traffic? appeared first on Traffic Generation Café.


Content Marketing

5 Writing Tools to Maximize the Impact of Your Content

Marketing Automation Tools, Content Marketing Tools & AI Content Creation

GrowthTribe shares great content marketing tips on their YouTube Channel. In light of the topic, I think the video below is worth sharing.


5 Writing Tools to Maximize the Impact of Your Content

Some people might like to think that writing happens organically. It sure would be nice if we could just sit down in front of the blank page and get paid for whatever pours from our minds. Sadly, being a professional writer requires a great deal more.

Research, fact checking, keyword strategizing, search engine optimization, influencer outreach –- these are all crucial elements of successful writing for the web. Not to mention the tedious proofreading, revision, and polishing process that goes into crafting a publication-ready piece. Luckily there are some excellent tools and services out there to help you master this process efficiently, such as the use of a Marketing company in Miami that can help promote your services and products.

Image via

Before you even begin to write a piece, you should know exactly who you want to read and promote it once it’s published. Content doesn’t just go viral or start trending on its own. There are movers and shakers who are connected with the audience you need to reach. In order to get your piece in front of readers’ eyes, you’ll first need to find where your ideal audience already hangs out.

Click on over to and type in a keyword phrase pertaining to your piece. For example, if you want to write a piece about a new way to approach writing press releases, you might type in “press releases.” The top three results are PR Newswire, HubSpot, and CopyBlogger. This tells you that people who might care about your article are already reading these three blogs.

The next step is to connect with these blogs –- this is what we call “pre-outreach.” Request an interview with one of their top contributors or ask for their opinion on your idea. By getting the leaders in your topic involved before you even write the piece, you can guarantee more success than if you go it alone.


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BuzzSumo is synonymous with keyword optimization. However, how to use it isn’t obvious. In a nutshell, BuzzSumo allows you to search for a keyword or phrase and see what content related to that search term is being shared the most. You can sort the results by social media platform or type of content. For example, if you wanted to see what blog posts and articles people on Facebook were most interested in related to, BuzzSumo could tell you.

Keywords rule the world now. Know how to use them. BuzzSumo lets you see if the keyword you’re planning on using is being shared around the net. For instance, if you were to write a piece about LinkedIn’s online learning platform, you could search for either “LinkedIn Learning” or “” While the two are heavily integrated, they do have separate spaces online. However, BuzzSumo tells us that “LinkedIn Learning” has more sharing potential lately. Now you know where to focus your keyword usage in your article.

BuzzSumo can also tell you who the key influencers are on that very topic. This helps you with your influencer outreach as well as your keyword planning.

CoSchedule Blog Post Headline Analyzer

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Headlines are the most important part of any online content. Whether it’s an infographic, blog post, or news story, the headline has to be a winner. Readers only click on articles that sound interesting, and they only read (rather than stockpile dozens of “saved” articles for later – whenever that may be) what they feel is relevant to them immediately. Don’t miss your chance to snare your audience.

CoSchedule’s Blog Post Headline Analyzer helps you craft perfect headlines every time. The Headline Analyzer scrutinizes your headline for word balance, headline type, length, keywords, word quality, and how your headline and its meta description will appear on a Google search. The Headline Analyzer will even show you what readers will focus on when they see the headline appear in their email inbox. To delete or not to delete, eh?

CoSchedule gives your headline a score on a scale of zero to 100. Depending on where your weaknesses lie, the tool will make recommendations. Perhaps you have too many common words and need more sentimental or powerful choices. Maybe it’s too long and Google won’t be able to display the whole title as is. Get your headline into the green zone and you’ll be more likely to see your post go viral.

One Stop for Writers

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Now that you have a solid promotional base with your influencer outreach, killer keywords, and a dazzling headline, it’s time to do the writing. For some writers, the blank page is the most daunting part of the job. The same words roll around in our heads and seem to make an appearance over and over again. But readers don’t like the same ol’ language.

One Stop for Writers is an online library of better-writing resources. Though most of One Stop’s tools are designed with fiction writing in mind, everything One Stop has to offer can be adapted for non-fiction writing for the web. If you want your piece to be share worthy, it has to be memorable. That’s where One Stop can help.

“Understanding how to describe content in a way that allows the reader to form a vivid picture is really important,” says Angela Ackerman, one of the three co-founders of One Stop for Writers. One Stop is all about making the writing process easier with powerful word thesauri, mapping and outlining tools, an idea generator, and tons of templates and worksheets to get your creative juices flowing.

A writer-favorite, the Emotion Amplifier Thesaurus can help you craft headlines that will hold readers’ attention and carry them through to the comments, liking, and Tweeting. Readers want excitement, even if the topic is how to take care of a car engine. Give it to them.

(Bonus: another One Stop co-founder is Lee Powell, the creator of the game-changing writing program Scrivener for Windows.)


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Finally. Your piece is researched and written. Now on to editing. Expresso is your editing sidekick. Just copy-and-paste your piece into Expresso and the online app will tidy up that cluttered writing. Expresso is on the lookout for lengthy or complex sentences, unclear language, and easy-to-miss grammar and punctuation problems.

Once you click “Analyze Text,” you’ll see stats on problems such as weak verbs, filler words, entity substitutions, passive voice, frequent words, stems, and phrases, and a readability score. Don’t submit a draft without a last look through Expresso.

Even the most talented writers need a hand sometimes. The key is knowing where to look for help. Use these tools and watch your content come to life with greater clicks, engagement, and social media shares.

The post Creative Spotlight: 5 Writing Tools to Maximize the Impact of Your Content appeared first on CopyPressed.


Content Marketing

How To Create a Diverse Content Marketing Strategy

Content Marketing Strategy – 14 Tips For Success

Back in the good old days, blogging served as the primary vehicle for content marketing. That ship has sailed. Now you need a more diverse content marketing strategy if you hope to increase brand awareness and boost your sales. You have many options, depending on the type of business you run, and you might need a partner to help you select proper content channels and manage them effectively.

Blogging Isn’t Dead

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It’s true that you can’t sustain an effective content marketing strategy on blogging alone, don’t abandon your blog entirely. Writing for Doz, Dylan Kissane affirms that blogging hasn’t died. Conversely, it’s simply changed course to meet the modern content consumption patterns.

For instance, Kissane predicts that blog post length will continue to increase. Readers want in-depth articles that answer all of their questions so they don’t have to follow Google results after Google results in search of valuable data. If you’re creating blog posts shorter than 500 words, you might disappoint your readers. Aim for 1,000 words or more if possible.

Kissane also notes that conversations that used to take place in blog posts’ comments sections now occur on social media. The blogger posts a photo and link on Facebook, for instance, and readers share their thoughts on the social media site itself. While some bloggers still leave comments open, monitoring those comments has become far too much work for the potential payoff.

Imagery Needs to Accompany Text

People learn in different ways. Some can read a few paragraphs of text and keep a clear memory of the words. Others need to hear someone else speak on an issue, while still more prefer to see visual representations of data or information.

There’s another type of learner: the kinesthetic learner. These people need to take a hands-on approach to learn if they want to fully absorb the information. You can’t necessarily target these learners through diverse content marketing, but you can help by asking them to follow along.

Imagery targets visual learners. For instance, you could give a list of statistics in paragraph form, which would appease reading and writing learners. However, a simple graph that displays those statistics in a visual format will target visual learners and increase your content’s effectiveness.

Audio and Video Content Can Engage Viewers

Have you ever clicked on a YouTube link or a favorite podcast, then looked at the clock several hours later in complete surprise? People consume audio and video content at stunning rates. They get absorbed by the movement, colors, sounds, and voices that these mediums offer.

Best of all, you can share video and audio content via multiple channels. Post a video on YouTube, for instance, or post a podcast. You can also post the content on your blog or in an email marketing message to give it even more visibility.

You can now use video content on sites like Instagram, Snapchat, and Facebook. Audio content works particularly well, even if it’s an exclusive webinar for which interested consumers must sign up. You’re targeting a different set of learners here, which diversifies your content strategy and opens up a whole new audience.

Data Can Attract Links

Everyone wants to know specifics these days. What percentage of Americans commute to work every day? What percentage of customer service workers like their jobs? How many men get prostate cancer every year? Specifics always beat generalities, especially when it comes to content marketing.

While data satisfies your readers and engenders trust, it also helps attract high-quality backlinks. More than anything else, backlinks correlate strongly with Google rankings. However, backlink volume doesn’t necessarily matter as much as backlink quality.

For instance, which site would you rather link to your latest blog post: an educational institution or a generic site with three pages of content?

The educational institution is the correct choice. Fortunately, you can often attract backlinks from high-quality sources if you back up your content with relevant data.

To reel in the visual learners, consider adding infographics to your content. Not only does it engage the reader with imagery, but it also provides lots of interesting data that others might want to know about.

Email Marketing Still Matters

It’s often the black sheep of the content marketing game, but it still matters. Email marketing allows you to speak directly to your audience. The recipient doesn’t have to click on a link or scroll down a website to find your message. Neither does he or she have to give the email any attention right away.

Think of email marketing as the modern equivalent of telemarketing. It offers all the advantages of cold calling prospects, but without the drawbacks. You’re not interrupting customers during dinner or waking them up from a sound sleep. They can consume your content when they wish.

It’s also a form of permission marketing. Unless you take the low road and buy email addresses, your contact list is made of people who have asked to receive messages from you. Since you’re not violating any social norms, you can expect a high open rate.

Diverse Content Marketing Demands Your Full Attention

Most firms don’t have the staff or the time to create a full-scale, diverse content marketing strategy. You need a well-known partner who can help you generate great content. Whether you’re interested in interactive media or intriguing blog posts, the experts can take these tasks off your plate so you can focus on what you do best: running your business.

Hiring an in-house content marketing team can quickly get expensive. You have to pay salaries and benefits, and you’ll need to train your staff. By working with a third-party provider, you get results faster and enjoy higher-quality content, which boosts your content marketing efforts. The best providers even help you create a diverse content strategy so you reach the broadest possible audience.

If you’ve already started a blog, you’re on the path to greatness. However, diversifying your content makes you more appealing and visible. Try these other types of content to see how well they do in your industry.

The post Creating a Diverse Content Marketing Strategy appeared first on CopyPressed.


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