Allure WP SEO Plugin Review
Welcome to my Allure Review.
Are you looking for the best WordPress SEO plugin? If you are, then you have likely narrowed your choice down to the two most popular WordPress SEO plugins: Yoast SEO and All in One SEO Pack. Now there is Allure.
Why SEO plugins?
Why do you even need any of these plugins? Doesn’t everyone always say how great WordPress is for search engine optimization? If so, shouldn’t the platform take care of all things SEO by itself?
It’s true that WordPress is a very search engine friendly out of the box. The CMS builds structurally sound websites that are easy for search engines to browse and understand. That way, just using WordPress takes care of 80 percent of all technical SEO you can get from a recommended provider.
In addition to that, the platform has SEO features like pretty permalinks and the ability to change the site title and tag line for further effect.
So, in order to be properly indexed by Google, you don’t necessarily need an SEO plugin. This is especially true if you use an SEO-optimized theme like Genesis framework.
However, SEO plugins let your take site optimization a few steps further, specifically on-page SEO.
They do so by giving you almost complete control over how your content will appear not only in search engine results but also in social networks.
In addition to that, these plugins can help you greatly in producing optimized content that is much more likely to rank high. In short, the benefit of using an SEO plugin,as you can see in this link, is that it takes care of the other 20 percent of search engine optimization and gives your site the extra bump to play in the top leagues.
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What I Like About Allure (~ the Good)
Nearly every WP SEO plugin (i.e. All-in-One SEO, Yoast SEO, etc.) on the market does pretty much the same thing, which is to assist the user in maximizing on-page and on-site search engine optimization. By this I mean the meta components (Title, keyword density, description, H1, H2,H3, etc.)
They are not one-click software that guarantee ranking success in Google. As such Allure does this well.
Allure is a “white-label” version of the SEO plugin WP SEO Propeller, which you can find over at CodeCanyon. It retails for $89.
Compare Allure to…
All-In-One SEO Pro Pack – $97
See: Yoast SEO Vs. All-in-One SEO Pack: What’s the Difference (And Which One is For You)
Yoast SEO Plugin Single Site License – $89
See: Yoast SEO Premium Review – Is It Worth $89/Year? (Spoiler: I Wouldn’t Use It If I Didn’t Do WordPress SEO For A Living)
Allure is a premium SEO software with the same great features. Most of all, the fact that you’re getting it at this price point is awesome in itself. If you were to compare Allure to the premium versions of All-In-One SEO plugin or Yoast SEO plugin, there’s a huge savings. Coupled with the ability to create branded reports for clients – that’s awesome.
- URL Analysis
- Title Analysis
- Meta Tags
- Website load speed
- Heading tags ( h1 to h3 )
- Text analysis
- Image analysis
- Code analysis ( valid w3.org, text:html ratio, etc)
- Social buttons
- Top words
- Mobile analysis
- and SEO Reports
What I Don’t Like About Allure (the Bad)
I would be easy to follow the “lemming train” and write the typical positive review for this product. But my feelings about Allure are mixed. From the outset, the sales page just raised all kinds of red flags!
According to its creators, Radu Hahaianu, Mike McKay and Laun Henrique, Allure will…
- Rank Any Site AUTOMATICALLY #1 In Google 100% Done-For-You!
- Get #1 Rankings In No Time For Your Clients
- Generate back-links, keyword research, branded SEO reports, fast ranking and more on that you can sell on Fiverr
- Produce reports with your logo that you just download and deliver to client
- Drive Unlimited free traffic in any niche
- Get you easy commissions
Unless you’re an absolute Newbie, you’ll recognize most of these claims for what they are – HYPE!
Unless you’re trying to rank for keywords that get zero traffic, with zero competition, Allure will not automatically get your #1 page rankings in Google.
Furthermore, the back-links it creates are low quality at best. If they work at all, they’ll only be good enough as Tier 3 links.
Here is some information about the back-links provided by the system:
I found just five main domains, with a sprinkling of subdomains: helionews.com, mmoblog.in, onlygreatnews.in, wordpressandbeyond.com and rankbuddyblog.com. NONE of them are SSL-enabled. I checked their domain authority on Ahrefs – none rank more than 0.8 on a scale of 1 – 100.
I think that tells you all you need to know about how likely you are to get to page 1 of Google on the strength of these backlinks…
And finally, the FREE traffic is based on promoting on social media.
While social media traffic can work, there’s no guarantee that this traffic will be targeted or profitable. So the claims about #1 Rankings In No Time For You Or Your Clients and selling back-links are at best dubious.
The creators of Allure, or at least their copywriter’s use of hyperbole to sell this product was just over the top. Why make outlandish claims that anyone with half a brain will eventually realize are false.
Okay, the plugin has some novel features – SEO integrated with keyword API, simple back-linking and the option to create a PDF report for clients. Those features are good.
But to claim instant Page 1 rankings, boatloads of free traffic, keyword research etc., is just overstating the effectiveness of this software.
Allure strength is as an SEO plugins let your take site optimization a few steps further, specifically on-page SEO. Forget about the back-links, free traffic and keyword research.