Benefits of Hosting Your Video on Your Own Video Website
Tim Schmoyer & Kieran Farr from VidCaster discuss the benefits of having your videos on your own video website in addition to a presence on relevant video destination sites like YouTube, Blip.tv and Daily Motion in order to increase your traffic, product sales and have additional control over your video revenue streams down the line. Source: Reelseo
- If your primary goal with video marketing is to sell a product or service, having your own website increases your chances to engage viewers and for them to make a purchase.
- Your video website will help you increase traffic and improve your video SEO.
- Moreover, for branding purposes, it’s better to build your brand off of YouTube.
Q: How can you tie together a website and YouTube video content seamlessly in a way that really enhances your product and their brand?
A: Kieran recommends what he calls a hybrid strategy. That is where you put content that is very easy to understand for people who have never heard of your product on sites like YouTube, Daily Motion, Blip.tv and Facebook, but then the more advanced content that you know only power users or people who are really interested in buying will be interested in you have on your website in a self-hosted player.
This way you get that search engine traffic going directly to your site. You will still get the organic discovery from YouTube with regards to that more short bite-size content with the ability to direct people to your site for more detailed info.
This is where software like VSource will benefit marketers who are committed to using video. This WordPress plugin creates video pages & video posts on any WordPress theme which gives you the ability to create your own video websites without the need of a developer or coder.
As video marketing continues to trend upward, the ability to control your video content becomes more important.